Body positivity seems to be Spain's theme for the summer. Spain's equality minister launched a campaign for the season encouraging women of all shapes and sizes to hit the beach, with the slogan: “Summer is ours too.”
The campaign poster features five women of different body sizes, ages and ethnicities enjoying a day in the sun. “Summer is ours too,” it says. “Enjoy it how, where and with whomever you want.”
The image features a woman who has had a mastectomy topless. “All bodies are beach bodies,” Ione Belarra, the leader of Podemos who serves as social rights minister in Spain’s Socialist-led coalition government, told The Guardian. “All bodies are valid and we have the right to enjoy life as we are, without guilt or shame. Summer is for everyone!”
All bodies have validity is the thought behind the initiative, said the institute behind the campaign. "Today we toast a summer for all, without stereotypes and aesthetic violence against our bodies," the ad read.
