Fitness is a vast field with multiple activities for strengthening the mind, body and soul. Merely working out in the gym cannot help in achieving overall fitness. It is more than just shedding sweat and spending hours in the gym. Helping individuals achieve overall fitness with a holistic approach, India roll ball team captain Aditya Ganeshwade has set a benchmark with his sports brand Atenx.
While many believe that Atenx is a sports apparel brand. However, Aditya’s passion for sports and wellness has made the brand a household name in the fitness industry. Under the brand, he introduced Atenx Performance Studio, a unique gym with the most lively space. Located in Pune, the fitness studio gives a refreshing experience where regular members can meet athletes and get trained under them.
Besides enhancing fitness and performance, Atenx Performance Studio has an exclusive space for cardio, cross-fit, aerial yoga, HIIT, boxing, massage, physiotherapy and a rehabilitation centre. With its core focus on improving cardiovascular strength and conditioning, Atenx Performance Studio is all set to introduce one-of-a-kind equipment for cricket players.
The sources close to Aditya state that the new equipment will be beneficial for cricket training. It is said to be patented by Atenx and will launch in May 2023. In addition, the equipment will help the wicket-keepers train better and more efficiently. As a sports personality, Aditya Ganeshwade emphasizes the need for staying fit across different levels. “Fitness does not mean to be physically strong. But it also means improving mental and emotional levels”, says Ganeshwade.
To know about the launch of new equipment for cricket players, Aditya said, “It is launching soon at Atenx Performance Studio in Pune. We are taking things step by step. There are a lot of other interesting things in the pipeline for sports lovers. At our fitness studio, we intend to integrate gymnastics with sporting activities and help everyone in improving endurance.” Atenx was started in 2018 and has become a successful name in the sports industry.
In the apparel section, Atenx has its signature dry-fit t-shirts, active track pants, shorts, tank tops and tracksuits among other fitness accessories. To promote sustainability, Atenx has been manufacturing 100% recycled dry-fit t-shirts from plastic waste. Not just this, Atenx offers customization in its products and has partnered with notable brands from different industries.
