Calciatori Ignoranti is a well-known sportswear brand that caters to football fans from all over the world. Subsequently, it also provides football news to fans and services such as digital marketing, celebrity management and content creation for sportspeople, primarily footballers. What went behind creating him was Luca Diddi's mind and his resilient efforts on his part.
Luca Diddi was a footballer himself before getting injured and becoming a professional football coach. Despite the setbacks, no one could stop him from meeting his fate. He immediately took the opportunity to collaborate with Castori in the first team with Carpi Calcio and coach the youth teams with great results. He also became a professional match analyst over the course of his career. It was during this time; began to conceptualize his first company.
Diddi says: “It was really a pleasure to be associated with football. This game has taught me so much that I owe him everything I have. Being a football manager made me realize that there is a lot more to the game than what is played on the pitch. This was my motivating factor to get into digital entrepreneurship while remaining associated with gaming. "
Luca now runs a very successful sportswear brand called Calciatori Ignoranti. It was founded in March 2015 and has grown tremendously since then. With an Instagram following of 1.3 million, the company is now also one of the most successful sports management companies in Italy.
Luca's company, on one hand, owns a sports network that improves its customers' social media visibility and on the other, gives them national traffic coverage. His company's huge social media presence gives him a huge platform to connect with people and grow his business digitally.
The network that the company has built over the years is helping Luca to expand horizontally in every aspect of football. He also wants to start holding football matches as the pandemic's restrictions ease.
He has also written a book where Starting from the memories of a childhood spent with the inseparable ball; the author retraces his path in the world of football. After his first experiences as a player, an injury arrives that determines his early retirement and his subsequent commitment as coach of youth teams. He is also a guide for coaches, young people, footballers, etc. to give the true message of football: sacrifice, respect and responsibility.
Once a football coach, sitting on the edge of the pitch, Luca has grown to be a major player in the industry and is now, metaphorically, sitting on top of it.