The media world is facing a major transition, said Minister of IT, Railways, and Information and Broadcasting Ashwini Vaishnaw. Speaking at a conclave with the theme ‘Transformation of Media in the Age of Artificial Intelligence’ organised by the Digital News Publishers Association (DNPA) on Thursday at Shangri-La Eros in New Delhi, the Union minister said this transition, however, “brings challenges related to employment, creativity, copyright issues, and ensuring fair compensation for content creators, producers, and other stakeholders in the media industry.”
“From the government's side, we are fully prepared to provide any necessary support required during this transition,” the minister said.
As AI continues to play an important role in newsrooms nowadays, the conference focused on AI-driven media networks and highlighted conversations about challenges imposed by AI, including misinformation, deepfakes, data privacy concerns, and platform accountability.
“We stand at a fascinating crossroad where AI and IT come together—an intersection that is reshaping every industry,” said Mariam Mammen Mathew, Chief Executive Officer, Manorama Online. Mathew observed that AI has significantly helped media organisations compete with other “larger companies in terms of the 'cost factor'”.
According to IndiaAI, artificial intelligence is expected to contribute around $15.7 trillion to the world economy by 2030. It might “add nearly $500 billion to India’s GDP by 2025.
For Puneet Jain, CEO of HT Digital, the concern lies in building a policy framework which “clearly defines the roles and responsibilities of editorial standards” in a news organisation.
In India, the Information Technology Act, 2000 (IT Act) and the Digital Personal Data Protection Act, 2023 (DPDP Act) are the primary laws that regulate AI. Digital Personal Data Protection Rules, 2025 has been drafted by the Ministry of Electronics and Information Technology to “facilitate the implementation of the DPDP Act”. The drafted rules were open for public feedback until February 18.
The event was attended by Member of the European Parliament Michael McNamara; Secretary of the Ministry of Information and Broadcasting, Sanjay Jaju and S Krishnan, Secretary of the Ministry of Electronics and Information Technology (MEITY), among others.
