Online retailer Amazon has found itself in the middle of a social media storm after it was found selling a product in India, which offers “blood for the first night”. Netizens wonder, by selling a product which helps fake virginity on the first day of marriage, whether Amazon is supporting the centuries-old taboo.

The product 'i-Virgin-Blood for the First Night' is virginity pill capsules with blood-powder that women can insert into vagina about two-four hours before the penetration. The date when the product was first made available at Amazon.in is shown as June 11, 2019. However, it is not clear why it created a flutter on social media now.

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The mini capsules claim to have following benefits: 'high-quality blood-powder', 'no side effects', 'no surgery', 'easy, fast, safe and convenient'.

Though it sounds new in India, Amazon is learnt to have been selling such products for quite a long. 'Virginity Complete Package' and 'Artificial Hymen Kit' are some of the similar products available on the online shopping site.

Woman's virginity is a strong taboo in India and many other nations. In India, as part of the Kanjarbhat caste tradition, a bride is subjected to a “character test” on the wedding night.

Many have expressed concern that in a country where a woman's virginity often determines her worth, such products could encourage unscientific beliefs and taboos.

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