Box Office: 'Main Vaapas Aaunga' gets massive boost on second Saturday; Imtiaz Ali movie crosses Rs 30 crore globally
Starring Diljit Dosanjh, Sharvari, and Naseeruddin Shah, the film has generated substantial discussion on social media, with a predominantly positive reception
After a slow performance in its first week, Imtiaz Ali's latest movie "Main Vaapas Aaunga" showed a surprising uptick in collections on its second Saturday (Day 9), on which it earned Rs 4.35 crore compared to the second Friday's Rs 1.90 crore, a 128.9% growth, as per box office tracker Sacnilk.
After a slow performance in its first week, Imtiaz Ali's latest movie "Main Vaapas Aaunga" showed a surprising uptick in collections on its second Saturday (Day 9), on which it earned Rs 4.35 crore compared to the second Friday's Rs 1.90 crore, a 128.9% growth, as per box office tracker Sacnilk.
After a slow performance in its first week, Imtiaz Ali's latest movie "Main Vaapas Aaunga" showed a surprising uptick in collections on its second Saturday (Day 9), on which it earned Rs 4.35 crore compared to the second Friday's Rs 1.90 crore, a 128.9% growth, as per box office tracker Sacnilk.
After a slow performance in its first week, Imtiaz Ali's latest movie "Main Vaapas Aaunga" showed a surprising uptick in collections on its second Saturday (Day 9), on which it earned Rs 4.35 crore compared to the second Friday's Rs 1.90 crore, a 128.9% growth, as per box office tracker Sacnilk. The additional shows allotted by major multiplexes, based on audience demand, helped, too.
The 128.9% growth is a classic case of a word-of-mouth-driven trajectory. This phenomenon occurs when a film gets little attention owing to a niche or serious subject (in this case, a partition drama) but makes big leaps once favourable audience feedback kicks in. “Main Vaapas Aaunga”, which stars Diljit Dosanjh, Sharvari, and Naseeruddin Shah in lead roles, has already been a major topic of discussion on social media, with the responses being largely positive, to a moderate amount of mixed ones.
In India, the gross collections have come to Rs 22.10 crore and net earnings to Rs 18.50 crore so far. Combined with Rs 10.75 crore from overseas, the worldwide gross has crossed Rs 30 crore (est. Rs 32.85 crore).
At the moment, domestic revenue makes up a larger share of the global gross. Its performance is almost similar to that of Mohit Suri's "Saiyaara", which, like "Main Vaapas Aaunga", opened to mixed reviews and soft single-digit numbers but benefited from strong word-of-mouth and its memorable soundtrack.
The 128%+ growth also recalls the growth of films like "Zara Hatke Zara Bachke" or "12th Fail", which had daily numbers climbing sequentially. For these films, a Friday-to-Saturday jump of over 100% showed that the film has penetrated a broader family audience.