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How Eucloid is leveraging the power of ‘Data’ to Re-shape Customer Conversations


Gurugram based Eucloid is a Digital Commerce/D2C Analytics organization that helps drive growth through online channels. They help companies maximize revenue using Analytics & Machine Learning throughout the customer lifecycle – Acquisition -> Conversion -> Retention -> Loyalty.

In Conversation with Founders of Eucloid Data Solutions about the company’s growth and future plans:

What has the journey been like since the company was founded? Are there any key milestones you would like to mention?

Established in 2020, Eucloid is the brainchild of industry experts – Raghvendra Kushwah (IIT & IIM alum) and Anuj Gupta (IIT & ISB alum), who have years of expertise in helping digital commerce companies scale profitably. The two batchmates from IIT Delhi came together to set up Eucloid with the aim of helping clients acquire untapped customers, optimize conversion, retain customers and cross-sell/upsell through Data Analytics and AI.

In just two years of its inception, Eucloid has created a strong portfolio of solutions. It counts in its roster global market leaders, including a Fortune 100 client, a publicly listed D2C Unicorn, and a leading specialty insurance player.

Any significant developments in the company in the last 6 months?

Last 6 months have been really good for us. Whereas, layoffs have become the norm in the tech space, Eucloid is on a hiring spree. We are hiring across functions and levels and our team size has grown 30% over the last 6-8 months. This, obviously, is a function of the strong momentum in business. Given our client-first approach, we have been able to develop deeper relationships with our existing clients, and acquire new logos at the same time.

What kind of problems are you solving for customers?

Eucloid helps brands calculate the lifetime value of existing and potential customers through cohort-based segmentation using advanced data science models. In addition, it orchestrates marketing campaigns using tools such as Customer Data Platforms across multiple channels to ensure consistent Customer Experience and engagement opportunities, leading to higher customer retention. The firm has forayed into the domain of data engineering by leveraging its expertise on Customer Data Platforms, aggregating, and organizing customer 360 views across myriad touchpoints, building an event-driven architecture, getting metadata-level insights on enterprise datasets, and tracing the entire journey of data solutions through its lineage solutions. Lastly, its expertise in keyword analysis and SEO enhances local search results and enhances user experience through data-driven approaches.

Are there any challenges or roadblocks you have encountered so far?

There were many data-related challenges in the digital commerce space, like the right data collection from the right channel, customer acquisition at a reduced cost, and tapping the relevant target audience. To counter these challenges, Eucloid operates on a unique approach of a highly customized and end-to-end data infrastructure. Eucloid helps companies maximize revenue using Analytics & Machine Learning throughout the customer lifecycle – Acquisition, Conversion, Retention, and Loyalty. With a greater degree of emphasis on its core consulting expertise, the data consulting firm deciphers data smartly and designs the complete roadmap for the brands to operate profitably in the digital space.

In the process of data consultation, what technologies are you using?

Eucloid leverages cross-channel marketing strategies and data science models to help clients target prospects and maximize campaign ROI. It measures and optimizes campaigns for performance on various search and social media platforms through multiple approaches such as data-enabled retargeting and analysis of buyer personas. Eucloid has also developed proprietary multi-touch attribution and market-mix models, enabling clients to optimize their marketing spend across multiple channels.

Besides data analytics, Eucloid has also started making headway in data engineering. In this regard, the company has partnered with prominent technology names including Databricks, Adobe, Twilio, Snowflake and many others.

Could you tell me about your plans for expansion both domestically and internationally?

After establishing the business in Delhi-NCR, Eucloid has expanded its business in India with the opening of its second office in Chennai in August 2022. In addition, the company is aggressively moving on its growth trajectory and also is on target to open one more office in Hyderabad by next year. Since the data consulting firm is already serving clients from the US and Europe, it also plans to expand globally in the next 4 years.

What is the size of your team? Are there any plans to hire in the future? 

Eucloid has grown 10x in team size over the last 2 years and we are actively hiring for the right talent across functions.

Is there any plan to raise funds in the future? 

Eucloid does not have any immediate plans of raising funds since the company is currently running on a profitable and a positive cash flow model. Having said that, we have plans to approach the investor community in the next 2-3 years.

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