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Amazon Prime Day will see 30,000 product launches: Akshay Sahi

Interview/ Akshay Sahi, director, Prime and Delivery Experience, Amazon India


Q/ What are the preparations for the Prime Day?

A/ To celebrate all Prime members, Amazon’s annual Prime Day event will be organised in India on July 23 and 24, 2022. The two days of great deals, savings, blockbuster entertainment, new launches and much more will help Prime members sit back, relax and enjoy all the blockbuster entertainment and shop to their heart’s content. This year, Prime Day will offer best deals and savings across categories.

Over 30,000 new product launches from over 400 top Indian and global brands like Samsung, Xiaomi, Intel, boAt etc, and 2,000 new product launches from over 120 Small & Medium Businesses (SMBs) like XECH, Cos-IQ, Himalayan Origins, SpaceinCart, Mirakii, Karagiri, Nirvi Handicrafts across categories including electronics, fashion & grooming, jewellery, handmade products, and many more.

Prime Video has announced an entertainment bonanza for Prime members, with an exciting line-up of highly anticipated Amazon Original series and popular movies across multiple languages this Prime Day. Along with blockbuster movies released recently such as Runway 34 (Hindi), Sarkaru Vaari Paata (Telugu, Tamil, Malayalam), and Samrat Prithviraj (Hindi, Tamil, Telugu), Prime members will be able to catch the latest Amazon Original action-thriller series starring Chris Pratt - The Terminal List (English, Hindi, Tamil, Telugu, Malayalam, Kannada), a new season of fan-favourite Comicstaan (Hindi), and the second Indian adaptation of the beloved global series Modern Love Hyderabad (Telugu). There’s more in store for Prime members with two more blockbuster movies that will be announced closer to Prime Day 2022. Also, as a special Prime Day offer, many of our partners will be offering up to 50 per cent discount on add-on subscriptions through Prime Video Channels this Prime Day.

Q/ The biggest improvement e-tailers made of late seems to be in the last-mile delivery, both in terms of speed and quality. How was it achieved?

A/ At Amazon, we aim to provide the best online shopping experience and engagements for customers with a wide selection, great value and convenience. We know fully well that customers will shop with us only until they find a better experience elsewhere, so we strive hard to meet their standards.

With continuous efforts, customers across nearly 100 per cent of India’s serviceable pin codes are shopping with us today. To ensure last mile timely delivery, we have a robust infrastructure of over 60 FCs with more than 43MM cubic feet of storage space, 1,850 Amazon-owned and partner delivery stations in India and Sort Centres in 19 states, totaling a sorting area of close to 2.3 million square feet, which are successfully working to ensure customer delight.

We will continue to remain obsessed to provide the best online shopping experience and engagements for customers with a wide selection, great value and convenience. 


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