Gurugram, 10th July 2023, FlowerAura, a brand having its pillars rooted firmly in India's gifting market, is ready to elevate the Raksha Bandhan festival with its collection of over 500+ unique Rakhis and make it the largest Rakhi mall in India.
The Confederation of All India Traders (CAIT) indicates that Raksha Bandhan holds significant economic importance. With an annual trade value of ₹6,000 crore, the scale of the Raksha Bandhan market becomes apparent. This figure underscores the immense potential for market growth, further amplified by the festival's evolution beyond traditional Sister-Brother bonds. Nowadays, Rakhi is embraced by individuals who celebrate their relationships with friends, cousins, and even colleagues.
Shrey Sehgal, CEO, FlowerAura, said, "This year, we are committed to making the Raksha Bandhan celebration truly special and memorable. With each FlowerAura Rakhi we have, we take pride in supporting local artisans who pour their hearts and soul into creating exquisite rakhis. We have curated the largest collection of over 500 rakhis, each intricately crafted. With our extensive network and robust logistics, FlowerAura ensures same-day delivery in over 6000 pin codes across India. We are delighted to bring the experience of a Rakhi mall directly to your fingertips."
Endeavouring to infuse the essence of India's rich cultural heritage and the expertise of skilled artisans, the collection ensembles Meenakari Rakhis, Zari Rakhis, Pachi Work Rakhi, Kundan Rakh, Stone Rakhi & more states like Gujarat, Rajasthan, and Kolkata. To cater to those seeking online Rakhi collection FlowerAura has dedicated significant thought and effort to curate an unparalleled range that stands out as the epitome of excellence, offering an unrivalled selection found nowhere else.
Specials like Neon Rakhis focused on capturing Gen Z & Millennials, Semi-precious stone Rakhis have meaningful health & wellness significance, and Terracotta Rakhis giving an eco-friendly touch to the festivities, are going to be the promising game changer for the brand.
FlowerAura serves as a comprehensive shopping destination for Raksha Bandhan, offering a wide range of products such as Rakhi return gifts for sisters, Rakhi gifts for brothers, thoughtfully curated Rakhi hampers , and elegantly designed Rakhi Thalis. These products are available for purchase through their user-friendly web and app platforms, as well as the popular e-commerce platform Amazon.
About FA Gifts Pvt. Ltd.
FA Gifts Pvt. Ltd., the pioneer of the gift industry, has flourished in the Indian market with its unique gifts for special moments that can't be put into words. Starting in 2010, under the entrepreneurship of Mr Himanshu Chawla and Mr Shrey Sehgal, the company launched its first FlowerAura store in the city of Gurgaon. Today, we lead the gifting market in more than 400 cities to deliver a delightful experience for every customer out there.
Media Contact :
Suman Patra
suman.patra@floweraura.com
+91 96500 62220
Head - Product and Marketing
FA Gifts Pvt. Ltd.
