Bondbazaar appoints S Sambath Kumar as CEO

Mumbai, Nov 11 (PTI) Fixed-income investment platform Bondbazaar on Wednesday said it has appointed S Sambath Kumar as its Chief Executive Officer.

     The appointment comes as the company is looking to strengthen its digital investment ecosystem, expand its distribution network, and increase retail participation in fixed-income market.

     In his new role, Kumar will lead Bondbazaar's next phase of growth, with a focus on strengthening its technology platform, enhancing the digital investment experience and making fixed-income investment opportunities more accessible to retail investors across India.

     Kumar has over 25 years of experience across financial services, business development, product strategy and distribution. He joins Bondbazaar after serving as chief distribution officer at HDFC Securities, where he spearheaded several product initiatives aimed at expanding the company's distribution reach.

     Earlier in his career, he served as segment head -- business development at Reliance Capital Asset Management and was also associated with Spark Capital.

     "Our focus will be on strengthening the platform, expanding our reach and delivering a seamless, transparent, and trusted investment experience for investors across India," Kumar said.

     Bondbazaar aims to tap into this opportunity through its technology-driven platform, which provides retail investors access to government and corporate bonds. The platform offers features including transparent, market-linked pricing, real-time buying and selling, zero brokerage and investments starting at Rs 100.

(This story has not been edited by THE WEEK and is auto-generated from PTI)