Luxor brings Crayola products to India via long-term partnership

New Delhi, Mar 20 (PTI) Luxor Writing Instruments Pvt Ltd on Friday announced a long-term partnership with Crayola LLC, bringing products of America's leading brand in children's creative expression and art items to the Indian market.
     Under the partnership, co-branded 'Luxor Crayola' products will be manufactured in India, Luxor Writing Instruments said in a statement.
     This is the first time in Crayola's history that the brand has adopted a sub-branding approach, "an endorsement that reflects both strategic alignment and long-term commitment to the Indian market", it added.
     "India represents one of the most dynamic and inspiring creative markets in the world today. With a young population, a strong education ecosystem, and a deep cultural appreciation for art and expression, it is a natural next step in Crayola's global journey," Crayola LLC, President & CEO Pete Ruggiero said.
     He further said, "This partnership allows us to enter India in a way that is meaningful, local, and built for long-term impact."
     Luxor Writing Instruments Managing Director Pooja Jain Gupta said bringing Crayola to India is a defining step in the company's long-term vision to strengthen the creative and colouring category in this market.
     "As a company that has shaped how India writes and expresses itself for over six decades, Luxor sees a growing need to integrate creativity more deeply into everyday learning. As education evolves, creativity must move from the margins to the mainstream of how children grow and develop," she added.
     The 'Luxor Crayola' range will be available nationwide across all channels, including leading e-commerce and quick commerce platforms, the company said.

(This story has not been edited by THE WEEK and is auto-generated from PTI)