- Roperro challenges global luxury brands by creating an everyday indulgence category
- Premium leather handbags from Roperro are retailed under the label of ‘Lerida’
National, 23 September 2022:Luxury market segment now has an Indian bags and apparel brand catering to global audiences. Roperro was launched as a multi-brand ecommerce platform earlier this year, with ‘Lerida’ as its flagship label targeting thosewho like to stay ahead on the fashion curve.
In line with the Indian government’s ‘Make in India’ vision,Roperrois fully conceptualized and manufactured in India. Roperro’s parent company is Malik Tanning Industries which has been the OEM for several large international brands over the last three decades.Roperro represents a brand that is versatile, trendy and with the times! It embodies an international appeal while it is ‘Indian’ at heart. It seeks to engage India’s young demographic that is making smart choices for itself and follows global fashion trends.
Speaking about the brand and its exciting festive season offers, Arpita Katyal, CEO, Roperro said,” As a brand catering to the fashion & styling needs of young adultsacross the country we are excited to have an early festive season offer. Our brand provides the perfect blend of affordability and luxury to our customers.Indian fashion lovers who do not have access to luxury products can indulge themselves in luxury with Roperro”
Roperro is an earnest effort to build a global brand from India that is avant-garde in quality and style. It will be a one stop shop for all fashion needs, and endeavors to present brands that are in sync with young adults who are aspirational and do not hesitate to express themselves!
The brand will offer 5 sub-brands priced at different ranges to cover a wider consumer base. The collection includes:
Lerida: Premium, made of Genuine leather: Rs 2200– Rs 30,000
Monadaa: Faux Leather with a pop of colours: Rs 1500- Rs10,000
Zimba: Small leather goods like men’s& women’s wallets and belts starting from: Rs 1500 onwards
Arkar: Cult designer wear brand: leather + non leather : Rs 7000 onwards
MiGear: Adventure (backpacks, rucksacks and jackets) : Rs 1700 onwards
Roperro also promises to be a brand with purpose. A fixed percentage of surplus generated from sales will be used to skill women and educate children at the Vidya Devi Charitable Trust. Roperroparent company Malik Tanning Industries is a member of the Council of Leather Exporters and the Apparel Export Promotion Council and is compliant with all international compliances.
Luxury for long has been attached to the ‘once in a while’ facet. We keep our special pieces for occasions. We fear damage or we restrict to owning a few always. Assets come at a price, when the quality justifies the price, why should one restrict from everyday luxury. Isn’t each day as important as another? Each day is an opportunity to achieve new, showcase ourselves and in style. We understand your style complements who you are and reflects on you. Versatile, high-quality pieces for you to pick from. We understand quality, as we’ve had a legacy of being one of the largest manufacturers & exporters to international fashion houses. Now we make in India, for India. Luxury at your fingertips with a promise of quality. #EverydayIndulgence
(Disclaimer: The above content is a press release and PTI takes no editorial responsibility for the same.). PTI PWR