BharatMatrimony, the leading online matrimony brand, announced that it has roped in cricketer Mahendra Singh Dhoni as its brand ambassador.
Talking about the association, Dhoni said, “I’m proud to be associated with a trusted brand that has created millions of happy marriages. This is definitely a good partnership.”
Murugavel Janakiraman, CEO of Matrimony.com said, “We’re proud to be associated with M.S. Dhoni, an iconic sportsperson. We feel it’s a good fit because he’s an inspiration for millions of youth because of what he has achieved for the country through his admirable leadership qualities. Dhoni also inspires through his happy marriage, his caring dad and loving husband image.”
Commenting on the association, Arun Pandey, Chairman of Rhiti Sports which exclusively manages Dhoni’s commercial endorsements, said, “One of the key elements of the wedding industry is the trust of the consumers and we are happy with the way BharatMatrimony has gained it. I am confident this partnership with M.S. Dhoni will do well in the days to come.”
In a release, BharatMatrimony said it would soon launch a 360 degree marketing campaign featuring ads to target singles of marriageable age across TV, print, radio and outdoor.
