How to use TASMAC's new online liquor booking system
TASMAC online booking is now live via the Tasmace2e.in portal, allowing customers to digitally pay for liquor and collect it from outlets to avoid long queues and overcharging
The Tamil Nadu State Marketing Corporation Limited (TASMAC) has introduced an online booking platform, Tasmace2e.in, to facilitate the purchase of Indian Made Foreign Liquor (IMFL). This digital initiative is designed to save customers time by minimizing queues and to curb instances of overcharging by shopkeepers, a persistent issue that has led TASMAC to court previously. The system allows consumers to verify stock availability, complete payments electronically, and then collect their purchases from any of the 4,048 participating outlets statewide. To access the platform, users must confirm they are of legal drinking age (21 years) and will find the interface available in both Tamil and English for broader accessibility. After registering their mobile number and verifying it via OTP, customers can proceed with online payment to secure their order, which generates a receipt with a QR code for redemption at the selected outlet. The platform enables orders from nearby shops within a 5km to 25km radius and provides directions to the chosen outlet, alongside details of available liquor varieties. Importantly, customers are required to collect their liquor from the designated TASMAC store on the same day of the order, or a nominal fee will be deducted with the remaining amount refunded, ensuring timely transactions. This rollout is accompanied by tightened disciplinary measures for TASMAC staff found engaging in overcharging, including potential suspension or dismissal, reflecting the government's commitment to fair practices.
The Tamil Nadu State Marketing Corporation Limited (TASMAC) has introduced an online booking platform, Tasmace2e.in, to facilitate the purchase of Indian Made Foreign Liquor (IMFL). This digital initiative is designed to save customers time by minimizing queues and to curb instances of overcharging by shopkeepers, a persistent issue that has led TASMAC to court previously. The system allows consumers to verify stock availability, complete payments electronically, and then collect their purchases from any of the 4,048 participating outlets statewide. To access the platform, users must confirm they are of legal drinking age (21 years) and will find the interface available in both Tamil and English for broader accessibility. After registering their mobile number and verifying it via OTP, customers can proceed with online payment to secure their order, which generates a receipt with a QR code for redemption at the selected outlet. The platform enables orders from nearby shops within a 5km to 25km radius and provides directions to the chosen outlet, alongside details of available liquor varieties. Importantly, customers are required to collect their liquor from the designated TASMAC store on the same day of the order, or a nominal fee will be deducted with the remaining amount refunded, ensuring timely transactions. This rollout is accompanied by tightened disciplinary measures for TASMAC staff found engaging in overcharging, including potential suspension or dismissal, reflecting the government's commitment to fair practices.
The Tamil Nadu State Marketing Corporation Limited (TASMAC) has introduced an online booking platform, Tasmace2e.in, to facilitate the purchase of Indian Made Foreign Liquor (IMFL). This digital initiative is designed to save customers time by minimizing queues and to curb instances of overcharging by shopkeepers, a persistent issue that has led TASMAC to court previously. The system allows consumers to verify stock availability, complete payments electronically, and then collect their purchases from any of the 4,048 participating outlets statewide. To access the platform, users must confirm they are of legal drinking age (21 years) and will find the interface available in both Tamil and English for broader accessibility. After registering their mobile number and verifying it via OTP, customers can proceed with online payment to secure their order, which generates a receipt with a QR code for redemption at the selected outlet. The platform enables orders from nearby shops within a 5km to 25km radius and provides directions to the chosen outlet, alongside details of available liquor varieties. Importantly, customers are required to collect their liquor from the designated TASMAC store on the same day of the order, or a nominal fee will be deducted with the remaining amount refunded, ensuring timely transactions. This rollout is accompanied by tightened disciplinary measures for TASMAC staff found engaging in overcharging, including potential suspension or dismissal, reflecting the government's commitment to fair practices.
Starting Thursday, the Tamil Nadu State Marketing Corporation Limited (TASMAC) will introduce an online booking platform for buying Indian Made Foreign Liquid (IMFL). The new portal, Tasmace2e.in, will save time in queues while also stopping shopkeepers from overcharging customers. This specific complaint has landed TASMAC in court more than once.
The state-run retailer allows consumers to check stock availability, pay digitally and collect their orders from the outlet. This system will be available in 4,048 outlets across the state.
To use the site, a customer must first confirm they are 21 years or older, the legal drinking age in Tamil Nadu. The website will be available in both Tamil and English.
After logging in, one has to register his/her mobile number and verify it through OTP. Payment can be made online to confirm the order, after which a receipt will be generated. You have to scan the QR code on the receipt at the counter and get the goods.
Customers can order from shops within a radius of 5km and 25km. The app will show directions to the nearby outlet. A list of liquor varieties and supplier details will also be available. A QR code will be generated after the purchase, which can be shown at the shop on arrival.
When ordering, you must go to the appropriate TASMAC store to collect the liquor on the same day. Otherwise, a fee of Rs. 10 will be deducted, and the remaining amount will be refunded.
The rolling out of the app comes as TASMAC tightens disciplinary action against staff for overcharging. Managing Director K. Nandakumar issued a circular on July 24, warning staff that repeated violations could result in suspension, transfer, or dismissal. In May, within two weeks in power, Chief Minister C. Joseph Vijay had ordered the shutdown of 717 TASMAC shops near educational institutions, bus terminuses and places of worship.