Guide to Youthful Skin is here with Firmer


Fine lines, wrinkles, and saggy skin are the first signs of ageing skin. While Bollywood celebrities often take the route of going under the knife, a common woman can neither afford those expensive botox treatments nor are they healthy for the skin. So how can you prevent and reverse the signs of ageing? Well, worry no more as we bring the best guide for your anti-ageing routine from the experts at Firmer, who are the creators of India’s best natural anti-ageing products.

While curating this routine, Firmer experts have kept in mind that the products are made of natural ingredients, are soft on the skin without any chemical peels or side effects, are budget-friendly, and have the correct active agent to reduce and reverse skin ageing! Here is the guide –

1. Apply a peptide serum in the morning

Peptide Serum stimulates collagen and elastin in the skin and accelerates tissue renewal. Apply a serum with pure peptide and rub it on the face and neck after washing your face in an upward direction.

One of the best peptide serums in the market is Firmer Pep Se Serum which has pure peptides and reduces signs of ageing, especially wrinkles. It also has Lecigel, which improves actives’ bio-availability, Siligel, which is a 100% natural replacement for silicone-like softness and Kollaren, which helps maintain skin resilience. It is also paraben, sulphur, and mineral-oil free, and hence one of the most effective peptide serums in the world.

2. Use a make-up primer with active ingredients that protect skin from cosmetic harm and ageing

Most women wear make-up while going out and use a make-up primer as the first coating on the skin. While this primer has cosmetic use, it protects the skin from the chemicals used in make-up and cosmetic products. These days, many companies have launched make-up primers with active ingredients that protect the skin and help with anti-ageing effects.

Products like the Firmer Anti-ageing makeup primer have Longan fruit seed extract, which has polyphenols-Corilagin that fights lipo-ageing. Firmer makeup primer also has SKINectura, an extract of Kangaroo paw flower rich in Fructose and Runtin. It is proven to enhance elastin synthesis by 46% and pro-collagen 1 production by 136%.

3. Use a good skin tightening gel in the evening

In the evening, the skin sags due to fatigue and tiredness. Hence, it becomes important to rejuvenate it with a gel that can tighten the skin and enhance its firmness.

Use gels like Firmer Honey Locust Gel that have rapid action in skin tightening. The Honey Locust gel is an advanced skin gel with Inst’Tight that smoothens crow’s feet wrinkles, forehead lines, and frown lines in 3 minutes.

4. Use a Hyaluronic Acid serum for night-time application

Hyaluronic Acid is proven to maintain skin hydration and prevent ageing. Use the serum every night to keep your skin nourished and hydrated.

Try to use a serum with other anti-ageing ingredients and Hyaluronic Acid. The Firmer serum is India’s most advanced anti-ageing serum that has Hyaluronic Acid and Collagen serum to boost skin nourishment and tightness. Its PrimalHyal Ultrafiller penetrates deeper into the dermis, combines with water, and enhances microcirculation and nutrient absorption.

“Skin Ageing is a natural process that will occur irrespective of what you use, but you can always delay it and avoid wrinkles and fine lines to aggravate while the skin ages. Anti-ageing is a science, and one must always use logic when deciding what product to apply and its effects. At Firmer, we have created all the products with the science of Anti-ageing and the goodness of natural ingredients to give our customers the best of both worlds.” Said Mr. Ajay Kakar, Founder of Firmer, A unit of Salve Pharmaceuticals.

This guide is a definitive answer for anyone who wants to keep their skin young irrespective of how much they age. You can buy any products that suit the directions in this guide. If you find any difficulties finding the right products, you can head over to to buy the Firmer range of Anti-ageing products.