Aditya Chopra has reportedly set his eyes on the digital space as the filmmaker plans to invest a whopping Rs 500 crore for the OTT venture of his banner Yash Raj Films.
Chopra, the director of hits like Dilwale Dulhania Le Jayenge and Rab Ne Bana Di Jodi, aims to reshape the digital content market with YRF's OTT venture, which will be called YRF Entertainment.
"Aditya Chopra wants to contribute towards raising the bar of digital content production in India. He wants to match global standards of vision and storytelling with stories that are rooted in India. These scripts are being homegrown in YRF as we speak.
"This could be the moment that reshapes the OTT space forever. YRF has huge plans and they will roll out their strategy soon," according to an industry source.
The 50-year-old filmmaker and his studio have been working on floating the OTT venture for the past two years and they have already lined up several new projects, the insider said.
"When YRF decides to start something new, it does so at a scale that is unmatched. He has earmarked 500 crore to start his new venture. Aditya Chopra’s plans are in fruition now and this is probably the most exciting thing that has happened in the Indian OTT space.
"YRF has always backed raw, new talent and really original and exciting scripts. A massive studio like this looking to nurture the OTT landscape in India is a true milestone moment," it added.
Chopra believes that as the true blue Indian studio, YRF is best poised to tell the best stories to global audiences in the visually grand way possible, the source said.
"Platforms like this are now bridging the language barrier and exposing cultures and talents to the world. Aditya Chopra wants to shift a gear and really scale up the OTT space in India to match international standards," the it added.