As Ather Energy looks to spike its prices starting January 2026, some potential customers are feeling the burn while others are rushing to cash in on year-end deals. On Monday, the Bengaluru-based EV maker announced that it will increase the prices of all its electric scooters from January 1, 2026, citing a rise in global input costs.
In its company statement, Ather says ex‑showroom prices will go up by up to Rs 3,000 across models, as the company faces higher bills for raw materials, imported electronic components and adverse foreign exchange movements.
“I was planning to get a new 450 next summer. I can rush into it in December just because of the price hike, but I am not happy,” said Jaipur-based IT firm fresher Mohit G. Students and young professionals have been the target crowd for the increasing sales of Ather’s 450 series of electric scooters.
Ather has yet to disclose city‑wise or model‑wise revised prices, but clarified that the increase will apply across its scooter portfolio.
To cushion the landing, Ather doubled down on its ongoing “Electric December” promotion, now in its third year. As per the company, the promotion offers benefits of up to Rs 20,000 in select cities, including instant credit card EMI discounts, cash incentives and a complimentary Eight70 extended battery warranty that stretches coverage to eight years on select models.
States away from Jaipur, in Kochi, 32-year-old Joseph M. is ecstatic. “I have been planning for a Rizta and waiting for Christmas!” Joseph, a day trader by profession, said that he understood the company’s rationale behind the price hike, given the recent rupee depreciation.
Ather stated that the hike was a response to “raw material, forex and key electronics components prices” rising globally, a trend that has affected most auto and electronics manufacturers over the past year. The new prices will be effective on all purchases invoiced on or after January 1, 2026, it noted.
Last week, Ather Energy announced its foray into the insurance space by setting up a new wholly owned subsidiary to sell and service policies for its growing base of electric scooter customers. The new arm will “offer and facilitate insurance policies in the capacity of Corporate Agent”, meaning it will distribute insurance products on behalf of registered insurers rather than underwriting them itself.
This came a month after the Indian EV major announced the launch of its “family scooter” Rizta in Sri Lanka at the Colombo Motor Show 2025. Ather entered the Sri Lankan market last year in December. “Since entering Sri Lanka last year, it has quickly become a growing market for us,” Ravneet Singh Phokela, Chief Business Officer, Ather Energy Limited, then said.
In the September 2025 quarter (Q2 FY2026), Ather had a 17.4 per cent market share in India after it sold 65,595 units, up 67 per cent year-on-year during the three-month period.