Ather Energy is stepping into the insurance space with a new wholly owned subsidiary that will act as a corporate agent, aiming to sell and service policies for its growing base of electric scooter customers.
The company’s board approved the move at a meeting on December 19, 2025, and has informed the stock exchanges.
In its filing to the NSE and BSE, Ather said the proposed subsidiary will be incorporated in India as a company limited by shares under the Companies Act, 2013.
The new arm will “offer and facilitate insurance policies in the capacity of Corporate Agent”, meaning it will distribute insurance products on behalf of registered insurers rather than underwriting them itself.
To begin with, Ather plans to invest up to Rs 8 crore as initial capital, subscribing to 100 per cent of the subsidiary’s shares at a face value of Rs 10 each in cash. The company will, therefore, retain full control, with the new entity classified as a wholly owned subsidiary.
The move is part of Ather’s strategy to build new revenue streams around its core electric two‑wheeler business, it said. In the filing, the company said the primary objective is to “enter into Insurance business” and use the subsidiary to leverage its existing customer base to create recurring revenue opportunities.
Ather expects three main benefits from this move: diversification of its revenue mix, higher “insurance attach rates” (more customers buying policies along with vehicles), and a better experience for both customers and retail partners through “seamless cross‑selling and servicing”.
Insurance is a heavily regulated business. In line with this, Ather stated the new company will need clearances from both the Registrar of Companies and the Insurance Regulatory and Development Authority of India (IRDAI) before it can start operations.