Online matchmaker Matrimony.com has launched its exclusive dating mobile application, 'MeraLuv', for Indian nationals living in the United States.
The app seeks to address the concerns of people who are apprehensive about subscribing to matrimonial platforms due to the perceived pressure to marry hastily.
MeraLuv helps users connect with their potential partners and better understand them before taking the relationship forward, the company said.
"As the population of Indians in the US continues to rise, we discovered that there is a need for them to connect with individuals who resonate with their values, lifestyle and aspirations. MeraLuv is poised to help them find a match within the diaspora," said founder-CEO of Matrimony.com, Murugavel Janakiraman.
“MeraLuv emerges as the ideal solution for individuals seeking meaningful relationships. Our platform effectively caters to the burgeoning demand for serious connections within this growing demographic,” Murugavel added.
The application has been launched after extensive research and consultation with the members of the Indian community and serves to address the gap in the market, the company said in a release.
As a promotional offer, MeraLuv has three months of free subscription for Indian Americans who register now.
The app will be fully functional from March 7.
