Musk threatens media watchdog with lawsuit as big firms pull ads from X

Apple also joined with Disney, and Paramount in pulling ads from X

Elon Musk antisemitic row Elon Musk

After top leading companies halts advertising on X over concerns of antisemitism, Elon Musk targets media watchdog Media Matters and has threatened to file lawsuit against the organisation.

Musk sparked an outrage on Wednesday after agreeing to a tweet accusing Jews of "dialectical hatred" towards White people, claiming it was "the actual truth". Media Matters, a liberal watchdog, claimed that ads by Apple, IBM, Comcast and Oracle ran alongside hate speech promoting Adolf Hitler and Nazis on X.

Musk and X has been under the lens for antisemitic and racist content since he purchased the site in 2022.

Following the allegations, top advertisers including Warner Brothers, IBM, Walt Disney and Paramount suspended ads on the platform. Even Apple joined the others a group of over 150 rabbis came to the forefront urging them to show solidarity.

"This week Media Matters for America posted a story that completely misrepresented the real experience on X, in another attempt to undermine freedom of speech and mislead advertisers," a statement posted by Musk said. He also accused Media Matters of creating an alternative account designed to "misinform advertisers" about their posts.

Earlier Musk threatened legal action against the Anti-Defamation League, a

non-profit organization that fights antisemitism, blaming it for X's loss of ad revenue. He has not yet sued the organisation.

The White House also condemned Musk's endorsement of what it called a "hideous" antisemitic conspiracy theory, and accused Musk of an "abhorrent promotion of antisemitic and racist hate" that "runs against our core values as Americans".


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