Billionaire Elon Musk, who acquired social media giant Twitter, recently claimed that Twitter is the 'biggest click driver on the Internet by far". However, the claims have been refuted a by a former employee among others.
According to media reports, Musk had said "Twitter drives a massive number of clicks to other websites/apps. Biggest click driver on the Internet by far."
A former Twitter employee, Claire Diaz-Ortiz, took to the social media to call Musk out. She said his claims are "100 per cent false."
"lies. i worked @twitter 5 yrs + wrote 2 books on social media mktg. this is 💯 FALSE & @twitter knows it. we never sold it on clicks, bc it is much lower on traffic than FB, LI, etc. twitter has other key strengths. (& mrkting is way more than clicks;)," she wrote.
Another user too came out pointing out that the claims made by Musk are "embarrassingly wrong."
"100% wrong. Embarrassingly wrong. I mean even if you ignore the search engines it's wrong. I can feel your ad execs and partnerships people (if there are any left) shriveling up the more you type," wrote Tom Coats, who is a product developer.
He even came out with a study that showed that Facebook drives the most number of referrals at over 74 per cent, while Twitter drives only a just nearly 8 per cent.
Musk, the CEO of electric car maker Tesla Inc, completed his USD 44-billion takeover of Twitter in October-end, placing the world's richest man at the helm of one of the most influential social media apps in the world.