Real estate sector is said to be one of the worst-affected in India's present economic downturn. But running contrary is at least one realty firm which is set to have a cracker of a festival, jetting 350 employees all the way to London for a leisure trip this Diwali.
Prominent South Indian real estate firm Casagrand is pulling all the stops this Diwali with an employee incentive scheme few will be able to resist – 350 of its best performing staffers are all set to board a Sri Lankan Airlines flight the day after Diwali, en route to an all-expenses paid trip in London. The total cost of the largesse? Approximately Rs 3.5 crore.
The 'big bonanza' initiative, as it is called within the company, is literally that. “Each year, the employees who contribute their best to the firm are honoured with a trip abroad,” explains Eshwar N., executive vice president, marketing, Casagrand. “(So) this year, employees who worked hard to achieve (the) sales target of Rs 1,800 crore rupees were selected."
Only assistant managers who have completed at least a year in the firm, and senior executives with more than three years of service, are eligible.
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The employees, from its Chennai, Bengaluru and Coimbatore offices, will spend five days in London, touring places like the Westminster Abbey, British Museum, Windsor Castle and Madame Tussauds. The team, headed by managing director and founder Arun M.N., also have a Thames River cruise in their itinerary.
Casagrand had hit on this post-Diwali 'bonus' as an employee motivation scheme back in 2013, when those who met their targets were taken to Singapore. This was followed by Sri Lanka in 2014 and Thailand in 2015. In 2016, though the destination was announced as Dubai, it was cancelled as the stipulated revenue target was not met. The scheme was re-started in 2017 with a trip to Thailand and Malaysia the next year. However, this is the first time such an expensive destination, and the first outside the continent, was fixed.
The number of employees enjoying this 'bonanza' have been steadily going up every year. "(The) number of employees for the trip have increased year-on-year," points out Eshwar, adding, "This year, for the first time, (we) have organised the trip honouring over 350 employees."
