Samsung Electronics has chosen the IT city Bengaluru to set up its largest mobile experience centre in the world. The company says that nowhere else in the world it has such a mobile experience centre with 33,000 square feet space. Called as Samsung Opera House, the store is located in the central business district of the IT city and is based in a standalone building which used to host operas and plays during the British era. It took two years for the company to set up the centre.
The major reason for Samsung to choose Bengaluru for setting up this centre is because the city already has Samsung’s R&D institute which is the company’s largest R&D centre outside South Korea. The company’s Bengaluru R&D institute has been constantly working with a lot of startups and the company also aims to involve its R&D centre here to be part of the regular technology sessions at its Opera House.
“Bengaluru is the technology capital of the country and is an innovation hub. The Opera House can be a perfect platform for different technology sessions and can also act as a meeting place for different startups. Besides that, the centre will also showcase different chefs in the kitchen zone who would showcase their talents using our products at the centre. There would be special performances by stand up comedians and the centre will also have different gaming zones. Broadly, the centre would be a confluence of technology, lifestyle, culture and music. We are planning ten such similar stores in the near future in other large cities of India,” said Mohandeep Singh, senior vice president, Mobile Business, Samsung India.
Singh also informed that a schedule of events at the Opera House would be put up at the company’s website. “We want to work with as many number of people as possible and want to involve a lot more technology people at the Opera House,” remarked Singh.
Additionally, the centre will also be focusing on transformative technology such as Virtual Reality (VR), Artificial Intelligence (AI) and Internet of Things (IoT) which the company is working on globally. A visitor will also be able to experience VR technology such as 4D Sway Chair or the Whiplash Pulsar 4D chair that makes 360 degrees three dimensional movements. The Opera House also hosts VR experiences such as kayaking or rowing and cycling. Consumers will also be able to pre-book the centre’s home theatre zone for watching movies and shows with their families.
Interestingly, Samsung’s largest mobile experience zone has come up months after the company set up its largest mobile manufacturing unit in the world in Noida in July this year.