Meet Saumya Alagh, the visionary CEO & Co-Founder of NYNM & Truth & Hair, a brand that is redefining beauty norms one strand at a time.
Saumya's journey to the forefront of the haircare industry took an unexpected turn when her young daughter innocently questioned her about straightening her curls. This pivotal moment ignited Saumya's passion to break free from societal dictates and pave the way for a new standard of beauty.
With over a decade of experience as a corporate ERP consultant, Saumya's transition into the world of haircare was driven by her unwavering passion for the subject. Combining her expertise and her passion led to the launch of NYNM in 2018. In just one year, the brand soared to remarkable heights, boasting 1000+ orders per month and a remarkable 50% returning customer rate.
Saumya's ethos goes beyond mere product formulation. she believes in the power of tailored solutions that cater to the diverse needs of individuals, considering factors like lifestyle, climate, and genetics with her latest venture, Truth & Hair; a signature hair care brand that aims to empower customers to embrace their unique hair types and unleash their natural beauty with confidence.
The brand's product range is designed to simplify choices for consumers and to cater to three different hair types: straight, wavy, and curly. truth & hair ensures that customers can easily identify products tailored to their unique needs. however, the real innovation lies in the brand's commitment to the skinification of hair, treating the scalp with the same importance as facial skin. This approach marks a paradigm shift in the industry, aligning more closely with the principles of skincare for a holistic and effective hair care routine.
To Saumya, hair is more than just strands; it's a symbol of identity and empowerment. With Truth & Hair, she envisions a world where individuals proudly wear their hair as an expression of self, unbound by societal expectations. Join Saumya on her mission to celebrate diversity, authenticity, and the power of embracing one's true self.
For more information kindly visit : https://truthandhair.com/collections/all
