Cruise Appliances Ltd, a prominent player in the air conditioning & home appliances industry, is thrilled to extend their association with the talented and charismatic actor, Vaani Kapoor for 2024. This partnership signifies Cruise's commitment to excellence, mirroring Kapoor's versatile and dynamic persona.
With this expansion, the company has introduced its exclusive lineup of robust VarioQool air conditioners tailored for the summer season. Spearheading the implementation of energy-efficient approaches through its top-tier 5-star ACs, Cruise has unveiled over 12 innovative VarioQool Inverter . AC models across the Pro and Ultra ranges. Additionally, they have introduced 7 new products in the non-inverter category, comprising the new JetQool and EazyQool series. These non-inverter ACs offer alternative solutions catering to customers seeking reliable cooling options.
Commenting on the extended partnership, Roshan Sirohia, Director at Cruise Appliances expressed excitement about the renewed collaboration with Vaani Kapoor. "Miss Vaani has always exemplified values of style and charismatic performance - which has resonated with Cruise’s young and affluent customers that pride on design, product quality and superior value. Together, we look forward to furthering our mission of providing world-class high performance cooling solutions to our customers," he remarked.
Vaani Kapoor, who has been associated with Cruise since 2022, embodies the brand's values of reliability and excellence, making her the perfect ambassador for Cruise Air Conditioners. "I am delighted to continue my association with Cruise Air Conditioners, a prominent player in the air conditioning & home appliances industry. As a brand ambassador, I look forward to representing Cruise and showcasing its cutting-edge technology to consumers across the country." Vaani Kapoor added, expressing her enthusiasm for the continued collaboration.
Established in 1992, Cruise Appliances has remained steadfast in its commitment to crafting heavy-duty air conditioners to meet the burgeoning need for comfort cooling in the Indian market. Through continuous innovation in engineering, design, and digital customer support initiatives, Cruise is steadily advancing towards excellence. These strategic investments and advancements are poised to ensure the company maintains its leadership position in the industry while occasionally surprising its loyal customer base with exceptional products.
Looking ahead, Cruise Appliances aims to further strengthen its market presence through collaborations with influential personalities like Vaani Kapoor, while continuing to innovate and exceed customer expectations in the ever-evolving landscape of home appliances and air conditioning solutions. The brand is also focusing on expanding its reach to new demographics and regions, leveraging Vaani Kapoor's widespread appeal and their commitment to quality and innovation. With a customer-centric approach and a dedication to excellence, Cruise Appliances is poised for continued success and growth in the years to come.
