In the digitally driven world, more and more customers are turning to eCommerce stores for their shopping needs. Against this backdrop, D2C brands have brought a wave of comfort and ease for customers, skyrocketing sales in the eCommerce market segment.
This creates a compelling need for D2C brands to recreate optimised packaging experiences.
Founded by Neeraj Maheshwari and Gaurav Daga, AG Poly Packs is a leading B2B packaging solutions provider in India, has tapped into innovation to deliver highly functional consumer packaging solutions in the D2C space. Established in 1997, the company now provides packaging solutions to FMCG giants – WOW, Mamaearth, and many more, distinguished by its in-house manufacturing moulds.
Focus on brand distinctiveness.
With almost three decades of experience, AG Poly Packs has carved a niche by setting up expansive facilities in North India. The facilities have 70 versatile Plastic moulding machines and a new R&D and innovation centre to make in-house moulds and designs to cater to a large customer base.
Predominantly, conventional packaging firms and distributors supply to a limited number of industries due to restrictions in moulding. However, AG Poly Packs leverage the capabilities of its manufacturing facilities to offer a new product range at an unprecedented pace, keeping it ahead of its competition. Since the company manufactures Bottles with HDPE / PET Resin and Also produce Caps & Pumps, It facilitates client with complete solutions for their needs.
Apart from this, AG Poly Packs masters Part design and have an in-house facility; in the New Innovation Centre, the part is designed by a team of one of the most experienced people in the industry. The Bottle Rapid prototype can be produced within 12 to 18 hours of finalising the Drawings, and pilot tooling takes around three weeks, all within its facility premises as its core strength. It helps new-age D2C brands get hands-on, fulfilling their packaging commitments; by the above action, we can achieve higher speed and maintain confidence as mould is not developed outside the AG Group.
Talking about sustainable offerings, Neeraj Maheshwari, Jt. Managing Director of AG Poly Packs said, “Urban customers are pivoting more towards sustainability and eco-living. They are more concerned about the sustainability supply chain, which influences their purchase decisions. That is where we at AG Poly Packs bring sustainable solutions for D2C brands to reshape their offerings and shift to consumer sentiments, wearing a sustainability badge.”
Embracing sustainability and customer centricity
Present-day consumers have higher expectations about the packaging disposal of their products. Since D2C brands are rooted in sustainability, brands are increasingly looking for consumer-centric strategies revolving around customer expectations. AG Poly Packs integrates the basic model of reducing plastic through the reusable approach of PCR (Post-consumer Recycle Plastic).
Brands are now coming up with ideas for Mono- Material systems and developing mono-material all inside and outside. These brands use aluminium to preserve the products inside and maintain their quality. For instance, if a regular packet of chips is laminated with a different layer of plastic along with a metal layer, it is non-recyclable for the circular economy.
As a significant step towards achieving sustainability in packaging, AG Poly Packs educates people to use PCR wherever possible, and there are a few products that can be used easily, like hand wash, detergent and anything which is disinfecting product initially.
In line with this, the packaging giant is also developing a facility for making flexible tubes in Himachal Pradesh which is planned to be operational from August 2023. The facility is fully equipped with Swiss machines, recognised as one of the best machines available in the world for making tubes used in face wash, creams, scrubs, etc.
The business growth and plans
Recognised as a packaging industry pioneer, the internally funded AG Poly Packs is expanding its footprints in a series of developments. It plans to establish a manufacturing facility in the Western part of India alongside its state-of-the-art facility in Himachal Pradesh.
Though the company was operating profitably in the market, with the emergence of D2C brands, it has recorded a turnover of Rs. 201 Cr. Currently, AG group company will establish a facility to produce 35 lakhs tubes per month and is projecting to grow its capacity to around 70 lakhs (7 million tubes) in a month.
“We are expanding fast with a customer base of over 4500 companies, already moving on the trajectory to add more customers in the next six months. Similarly, we have a workforce of about 600, both direct & contractual workers, while we plan to add 50 more to the headcount in 2023,” added Neeraj.
AG Poly Packs has built a strong portfolio of customers across the globe. Apart from catering to domestic players, it exports its packaging products in the Middle East region, including Qatar, Sri Lanka and Nepal, achieving about 2.5% turnover from exports with a growth projection of 15% by 2025.