Re’equil has a very science and research-based approach. How did you come about establishing the brand?
Re’equil as a brand is formed on the ideology of offering effective formulations. Experiencing hair loss at a very young age of 19 made me look for a solution that could resolve my concern. Every product whether over the counter or prescribed depicted how a bald head would turn into a head full of hair in a short span of time. Therefore, I invested time, money, and a lot of heart believing that the said solutions will work. Product after product the expectations never matched the results and ultimately, I had to undergo hair transplant which is an expensive surgical procedure. This learning led to the formation of Re’equil’s foundational pillar of offering efficacy-driven formulations that customers can trust and know what to expect from.
An acronym for Restoring Equilibrium, Re’equil restores the lost equilibrium of skin, hair, expectations, and results and instills a belief in the customers that they are more than their skin and hair.
· People are more aware of skincare ingredients than ever before. How do you think Re’equil has contributed to this shift in how people buy skincare products?
The rising consumer awareness about ingredients, trends, fads, access to key opinion leaders has improved the purchasing power of the modern-day consumers. A recent study shows that India's personal care industry is estimated to be around USD 24.53 Bn in 2022 and is expected to reach USD 33.33 Bn by 2027. This is testimony to the evolving consumer attitude and consumption behaviour towards personal care which now also includes self-care.
Re’equil is built on the pillars of efficacy, integrity, and honesty. We believe that healthy skin and hair require consistency and commitment. It is very important for us to stand true to what we believe in and therefore, we listen to our customers and work diligently to resolve their concerns and offer formulations that they can trust and know what to expect from.
· What holds for the skin care industry in 2023?
The beauty industry is constantly evolving, with technology playing a major role in accelerating its development. Consumers' priorities and expectations are also evolving, leading to a demand for transparency, inclusivity, and efficacy.
As the industry continues to evolve, it will be important for brands to keep up with changing consumer expectations and find innovative ways to meet their needs.
· Tell us about any upcoming launches, and plans to grow the brand beyond e-commerce and to establish a stronger retail presence.
We are currently present at select branded retail stores for consumers who seek tangibility, and we’re excited to explore and expand in this space in the near future.
Having mentioned that, we still believe that when the products live up to the expectations, the medium of buying becomes secondary. And our end goal is to reach our consumers and connect more meaningfully with them, be it online or offline or both.
· What are some of the learnings from your journey as an entrepreneur?
Although I didn't have a background in Retail or Cosmeceuticals, I was aware of the challenges that starting a new business would bring. For me, it was all about learning and discovering what worked and what didn't.
I had a strong reason for starting Re'equil, and I manifested that goal. Our primary objective is to ensure that our customers receive effective products and that their expectations are set correctly. My journey so far has been beautiful, and it's a journey that we all live for. Every day presents a new challenge, and I learn something new every day.