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Ranjit Jha, on 4 years of Rurash Financials, a pioneer in disruptive financial distribution


New Delhi (India), February 24: This February, Rurash Financials is celebrating 4 glorious years in business. During this time, the company has not only promoted growth with seamless collaboration but has also served as many clients as possible to assist them in building a long-term legacy of steadily growing wealth.

Marking this milestone moment, we sat down (virtually) with Rurash Financial’s CEO Ranjit Jha to hear about what has driven the business’ success over the years, the challenges, milestones and what the anniversary means to him.

Here’s what he had to say.

1.  In the past 4 years since Rurash Financials began, what stands out as your proudest moment?

I didn’t realise that we had completed 4 years until we began all the celebrations. It feels like we have just started and we have a long way to go and a lot more to achieve. But yes, we have completed 4 years and it’s been a great journey so far. We have had a lot of proud moments. Having our own office was the first step, then we broke even in four months and became profitable and moved to a bigger and better setup with a bigger team. I am happy to share that we have remained profitable since year one.

2. Tell us about one of your favourite 'firsts' at Rurash!

A memorable & gutsy first for us was facing the Covid 19 pandemic and overcoming it. It was a confusing chaotic situation, and everything was under lockdown. Like the entire world we didn’t know what to do, we were just one year into the launch and all we did was to keep our nerves in check. The COVID wave forced a lot of companies to fold because they were not able to handle it. We somehow remained persistent and were blessed and lucky to survive.

3. How does and where does Rurash Financials stand out from the competition?

Rurash Financials has different products and all the products have different compositions. Even though we are not a monopolistic business, we do our best to differentiate by providing a delightful customer experience and by going the extra mile to exceed our customers' expectations. In addition to streamlining our products and delivery, we also use technology to streamline our processes.

4. What have been the 4 major highlights in 4 years?

Getting office space in the same building where I worked for almost 13 years with my previous employer has been a major highlight. Another highlight was ensuring the processes were detailed and kept together, helping the team, and managing people so that they could grow in their respective roles and knowledge.

5. A few words to your clients/associates who have been part of this journey

I would thank all the stakeholders, our clients, our employees, vendors, and our business partners. Our success would not be possible without them, and we will be grateful for their continued support. Special thanks to our clients for all the support and trust they kept in us and for choosing us for all financial requirements ranging from wealth management in direct & unlisted equity to loans against securities. We are happy to help them throughout.

6. Any particular challenges that you faced in these 4 years?

There were a lot of challenges - Covid itself was a big challenge. There has been quite a bit of volatility in the stock market lately. Commodity prices going up in the US followed by India. Then we had the Ukraine war. Even with all of these challenges, we still managed to grow with profits and with people. Another healthy challenge was to have a great workforce and to keep the team motivated and strengthened in all such moments. I would say, we turned challenges into opportunities and it has been a great ride so far.

7. What more can be expected in the upcoming years from Rurash Financials?

We live in a fast, global and rapidly changing world that requires constant evolution on every level. Although our core offering remains the same. Our baseline remains the same but our delivery is getting better with a wider range of financial products and services. Our company is also interested in bringing some international products to the market and taking some of our products overseas. Fundamentally, at Rurash Financials, our vision is to become the largest financial distribution company in India. That is why we are celebrating the 4th anniversary internally as a leap year with our hashtag #moreafterfour

8. We saw a lot of customer queries being put on your social spaces where people are asking about offices in Ahmedabad, Delhi, Coimbatore etc, are you planning to open more regional offices?

We want to become a global company but firstly we want to champion what we are good at, in our local marketplace. If we manage to scale that then certainly, we will be looking forward to opening more office spaces in India and outside India in the future.

9. What do you like most about your career anniversary as a CEO?

As we enter our fourth year, we are again starting a new segment which we will unveil shortly. I am excited to see how we respond to challenges, how we react to competition, and how we react to opportunities.

10. What and whom all have made these four years a grand success?

My wife has been tremendously supportive all along. She has never complained about my timelines which many times get stretched and has kept me motivated all along. I would like to thank the people - who have been immensely helpful to me and have been with me since the beginning, the founding team, Mr Dipen Lathi, Prajyot Ranadive, Rupesh Ghadi, Ketan, Manthan, Nirav together with my business associates and friends Jigyasa, Kumar, Manuj and the entire Rurash Financials team who have shared the vision and worked it up. To the most extraordinary people, I have been blessed to work with over the last 4 years.

Today, I am pleased with the direction the business is taking and look forward to taking on new and exciting challenges.

Rurash Financials is one of the leading financial services and distribution companies headquartered in Mumbai. They currently offer wealth management services in Direct Equity, Private Equity, Dematerialization, Insurance, Loan Against Securities, Fixed Income Investments and other exclusive services like NRI Financial Concierge.

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