Mumbai, Aug 12 (PTI) Spirit maker Radico Khaitan on Tuesday announced "D'YAVOL Spirits", a new venture with actor Shah Rukh Khan, his son Aryan, and Zerodha brokerage's Nikhil Kamath.
Radico Khaitan said it will invest Rs 40 crore for a 47.5 per cent stake in D'YAVOL BV and D'YAVOL India, and be the largest shareholder, as per an exchange filing.
Shah Rukh Khan had launched D'YAVOL as a luxury brand with his son Aryan.
The new venture will rely on Radico's distribution and marketing, and D'YAVOL team's creative abilities, and will launch a luxury tequila soon.
Abhishek Khaitan, the managing director of Radico Khaitan, said this is a long-term investment for the company in the luxury spirits segment.
Khan said the partnership is seeking to build something "bold, relevant and future-facing", while his son Aryan said the ambition is to build a brand which "lives in culture".
The brand intends to compete anywhere in the world, Kamath said, adding that premium alcohol is no longer defined by geography.