After over two decades of ruling the airwaves without revealing his face, the legendary RJ Jeeturaaj of Mirchi 98.3 has finally let the world see the face behind Mumbai’s most beloved voice. For years, Jeeturaaj has connected effortlessly with the people of Mumbai—whether it’s the auto wala, chai wala, corporate employee, government official, or celebrity—his voice has been their constant companion. Now, this iconic "faceless face of radio" has chosen Dharavi for his first-ever face reveal. But why?
For Jeeturaaj, Dharavi was the obvious choice. He has always had a deep connection with this bustling hub, known as the heart of Mumbai. Having worked in and for Dharavi at different points in his life, Jeeturaaj feels a personal attachment to the people and the vibrant spirit of this community. He’s witnessed their daily struggles and admires their perseverance, and he believes that, like the rest of India, Dharavi too deserves a positive transformation. “Why should Dharavi be left behind in this wave of change?” Jeeturaaj asks.
In a symbolic gesture, Mirchi 98.3 shifted its studio to the middle of Dharavi for this momentous occasion. For days leading up to the reveal, Jeeturaaj hosted live shows from Dharavi, interacting with rappers, teachers, chefs, mimicry artists, and everyday residents. He dove deep into their challenges, and aspirations, giving them a platform to raise the right questions.
On October 23rd, surrounded by the media, PR professionals, and the very people of Dharavi he holds so dear, Jeeturaaj finally unveiled his face to the world. It was a moment of pure magic, especially for his legions of fans who have tuned into his voice for over 20 years.
Jeeturaaj’s philosophy has always been "Meri aawaaz hi meri pehchan hai"—his voice is his identity. However, in today’s digital age, where influencers, YouTubers, and bloggers are often quick to claim the spotlight, and some even impersonate him, the time had come for Jeeturaaj to step out of the shadows. The decision to reveal his face wasn’t just about setting the record straight; it was about revealing it for the right cause.
This week-long celebration, is dedicated to the people of Dharavi. It’s a tribute to their unyielding spirit and a call for transformation. As Jeeturaaj continues his live broadcasts from Dharavi, he reminds us of all that change is inevitable and should be embraced by all—Kyonki desh mein parivartan jaari hai, aur ab Dharavi ki baari hai!
The reveal was more than just an unveiling of Jeeturaaj's face—it was a moment of connection, a testament to his deep-rooted love for Mumbai and its people, especially those from Dharavi, a place that represents the very soul of the city.
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