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Hyderabad, India & New York, United States – Business Wire India
• Natural Diamonds Take Centre Stage at Bibhu’s Spring-Summer 20 Show
• #BibhuXForevermark #ForevermarkArtemis #ForevermarkXPMJ
Forevermark, the diamond brand from De Beers Group, showcased its exquisite new designs from the Forevermark Artemis Collection in collaboration with celebrated fashion designer Bibhu Mohapatra in association with PMJ Jewels, during New York Fashion Week.
Bibhu Mohapatra, an expert craftsman who continues to grace the runway with his refined collections, using exquisite fabrics alongside tailoring to create sophisticated yet edgy looks, brings this same expertise to his latest designs for the Artemis Collection in collaboration with Forevermark. Featuring beautiful, rare and responsibly sourced Forevermark diamonds, Bibhu drew inspiration from nature and the unique qualities of a woman in his latest designs for the Artemis Collection. Complementing the exquisite artistry of Bibhu’s fashion designs, the innovative jewellery collection was produced by Forevermark Jeweller PMJ Jewels, who are known for their high standards of precision and quality craftsmanship with diamond jewellery, which is striking, imaginative and elegant. The collection features layered necklaces, cocktail rings, pendant necklaces, earrings, bracelets and cuffs.
“Women, like nature, have always withstood the test of time with grace, beauty and elegance. Like a true commitment, they prevail with every challenge, with unmatched calibre of strength, courage and determination. This unique character of the female species has inspired the evolution of Artemis. Forevermark and I have a long-standing partnership that is backed with commitment and excellence. Their core ideology of using only the most beautiful, rare and responsibly sourced natural diamonds, resonates with my brand ideologies and design principles. I am excited to showcase the new designs from the Forevermark Artemis Collection handcrafted by PMJ Jewels, with my fashion line as each piece of the collection represents a beautiful quality, a characteristic, a trait that encapsulates the true essence of a woman. Undoubtedly natural diamonds make fashion timeless!” said Bibhu Mohapatra.
Speaking on the occasion, Sachin Jain, President, Forevermark India said, “Forevermark is proud to return to New York Fashion Week with our newest designs from the Forevermark Artemis Collection in collaboration with the talented Bibhu Mohapatra. The latest offering by Bibhu and PMJ Jewels resonates with women of the world as it strikes a perfect balance of modernity and tradition that projects confidence. The collection is truly special combining Bibhu’s unique vision, with flawless craftsmanship by PMJ and beautiful Forevermark diamonds.”
“It gives us immense pleasure to partner with a world-class fashion designer such as Bibhu Mohapatra and Forevermark to showcase the elegant new designs from the Artemis Collection during New York Fashion Week. The collection is an assortment of beautiful, rare and responsibly sourced diamond jewellery comprised of 17 pieces. These uniquely crafted pieces exemplify elegance, finesse, craftsmanship, which perfectly complements Bibhu’s fashion creations,” said Mr. Dinesh Jain, M.D., PMJ Jewels.
Forevermark diamonds are the world’s most carefully selected natural diamonds. Each Forevermark diamond undergoes a journey of rigorous selection and bears a unique inscription at its heart. Less than 1% of the world’s natural diamonds are worthy of this inscription which is a promise that the diamond has been carefully selected to meet Forevermark’s standards of quality and integrity. PMJ Jewels is Hyderabad’s leading jeweller with over 55 years of legacy known for its high standards of precision and quality in handcrafting diamond jewellery. The synergy of these two brands has brought about an ideal collaboration over the past few years to offer hallmark diamond jewellery pieces.
These new designs from the exquisite Artemis Collection will be immediately available at Bibhu Mohapatra’s studio in New York and at the PMJ Jewels store in India.
Notes to Editors:
Every Forevermark diamond undergoes a journey of rigorous selection. Our unique inscription is an assurance that every Forevermark diamond meets the exceptional standards of beauty, rarity and is responsibly sourced.
FOREVERMARK DIAMONDS BEYOND the 4Cs
Every Forevermark diamond is a natural, unique and a precious gift of nature. Forevermark goes beyond the standard 4Cs to select diamonds that are genuine and untreated. Forevermark diamonds are cut and polished by master craftsmen to reveal their ultimate beauty and natural brilliance.
FOREVERMARK DIAMONDS ARE RARE
Less than one per cent of the world’s diamonds are eligible to be inscribed as Forevermark.
FOREVERMARK DIAMONDS ARE RESPONSIBLY SOURCED
Each Forevermark diamond is responsibly sourced and embodies our principles of integrity, striving to create opportunities for women and our dedication to protection of the natural world. The inscription is an assurance of the physical integrity of our diamonds throughout their journey, as well as the conscientious integrity with which we run our business.
FOREVERMARK INSCRIPTION & GRADING
Each Forevermark diamond is inscribed with an icon and individual number as an assurance that it has met Forevermark’s standards of beauty and rarity and that it is responsibly sourced. The Forevermark inscription is placed on the table facet of a Forevermark diamond. Invisible to the naked eye, the inscription is 1/5000th of a human hair and can only be seen using a special Forevermark viewer available at Authorised Forevermark Jewellers. Authorised Forevermark Jewellers are able to supply a Forevermark Diamond Grading Report to their customers providing an accurate blueprint of the qualities - cut, colour, clarity and caratage - of each Forevermark diamond. Forevermark is the diamond brand from De Beers Group and benefits from over 130 years of diamond expertise. Forevermark diamonds are carefully selected and come from sources committed to high standards; they are beautifully crafted by a select group of Diamantaires and exclusively available from select Authorised Forevermark Jewellers. For more information and to find your nearest Authorised Forevermark Jeweller go to www.forevermark.com
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The Forevermark Artemis Collection Showcased at the New York Fashion Week by Bibhu Mohapatra with PMJ Jewels PWR