How do you intend to sustain last year’s strong performance?
Our strong comeback in FY21 has been on the back of unleashing the full potential of each and every product in our portfolio. In addition, we have a few launches planned for this financial year; the major one being the sub-compact SUV HBX (Hornbill). All these levers will strongly position us to not only hit but also sustain a double-digit market share. In the first two months of FY22, we are already at a year-to-date market share of 10.4 per cent. Going forward our strategy will be to strengthen our product portfolio.
Will the launch of the HBX be delayed because of the pandemic?
We have announced that we will launch HBX in the calendar year 2021 and we are on track. However, the sudden impact of the second wave combined with negative consumer sentiment has resulted in subdued demand, which, we expect, may see a strong recovery in the coming months. We also have a precarious situation on semiconductors. Once we have assessed the situation, we will announce the launch date.
What kind of impact has the semiconductor shortage had on Tata Motors production? What is the solution to the crisis?
We had undertaken many steps, like releasing long-term firm schedules released with buffers, reviewing of model mix towards availability, spot purchases and use of alternate raw material meeting the specifications. In addition, to protect ourselves in the long run, we are working closely with our direct suppliers to identify alternative suppliers.
The Nexon EV is the largest selling electric passenger vehicle in the country. How has Tata Motors managed to overcome the challenge of limited charging infra and people’s apprehensions about the range of Evs?
We had undertaken many initiatives to educate customers on aspects of charging and driving for maximising range. We also continue to expand the charging network with the help of Tata Power, which is planning to increase the network in various cities and highways to more than 2,500 this year.
What are Tata Motors’ plans in the EV space?
We have announced the Altroz EV and there are other products in the development pipeline. Both our new architectures—Alpha and Omega—are electrification ready. We will keep launching new EVs and also keep upgrading the existing ones, every year from now on.