India-Pakistan clash in T20 World Cup 2026 mints Rs 210 crore from advertisement slot sales

When it comes to an India-Pakistan game, the economics are mind-boggling. The rivalry and political history between the two countries is what makes their fixtures of extreme hype but over the years, financial gains have also grown manifold. For instance, every India-Pakistan game in ICC tournaments is now roughly valued at Rs 567 crore. It is roughly seven percent of the total T20 World Cup 2026 revenue.

With high-stakes sports games, broadcasters have the advantage of maximising their advertisement slots because the best time for Ads is when maximum eyeballs are on the channel, isn't it? Naturally, there has always been an insane demand for advertisement slots in India-Pakistan games and for this T20 World Cup 2026 game, the slot sales have allegedly exceeded Rs 200 crore!

According to multiple slots, a ten-second slot has been sold at approximately Rs 70 lakh for this marquee clash. There was approximately 50 minutes of advertising slots available for this fixture. A bare minimum suggests over Rs 210 crore and there could be a bit more added as some samples suggested close to 55 minutes of advertising time.

Regardless of the exact advertising time, the broadcasters have made a fortune from the India-Pakistan game. From a cricket fan's point of view, the game was unfortunately a one-sided affair but the broadcasters had a gala time. JioHotstar clocked their highest-ever view count for an international match, which is also the all-time second most viewed cricket game for them behind IPL 2025 final.

There are debates over that viewcount, given that Hotstar used to give unique views but since the merger with Jio, it's been cumulative views on JioHotstar. Nevertheless, close to 450 million views were clocked and if we factor in the earth-shattering numbers from Ad revenue, these are historic figures. Like they say, an India-Pakistan match isn't just about cricket, it's a lot about money.