Bira 91, a premium beer company in India, will collaborate with Accenture to boost its business agility and accelerate innovation. The collaboration is expected to help the beer maker improve visibility and increase accessibility of data.
Accenture said in a statement that it will help Bira 91 design a deploy a digital core, including artificial intelligence and machine learning, to enable a total reinvention of its enterprise.
Accenture said it will "help redesign the master data management (MDM) system to provide a single, integrated data model—across business processes and applications—and establish one trusted version of the truth."
“The collaboration with Accenture is yet another step towards catalyzing Bira 91’s digital transformation journey. We believe that going digital will play a critical role in driving efficiency, achieving business growth and fulfilling our mission to bring flavorful beers to consumers worldwide at speed and scale,” CEO and Founder of Bira 91 Ankur Jain said.
By using a robust data-driven technology platform, Bira 91 will have the insights needed to inform core business decision-making and be better positioned to achieve its ambitious expansion targets, Manish Gupta, managing director and lead for Accenture’s Products group in India, said.