Celebrities and business managers have her on speed dial, and not without reason — for, in the world of music, fashion and entertainment, anything she touches tends to turn into gold. Jashoda Madhavji, the intrepid head honcho of Dream N Hustle Media, has enjoyed a blockbuster decade plus run in the PR and media world, fast-tracking her clients straight into stardom.
Best known for her strategic collaborations for Western celebrities visiting India from time to time, she is the one responsible for getting Shahrukh Khan and Dua Lipa together for a chat when the latter performed in India for the very first time, Yohan Blake to collaborate with Salman Khan, Anil Kapoor, Jacqueline Fernandez on his maiden sports visit in India to orchestrating an afternoon lunch between AR Rahman and Bryan Adams on the latter’s last stadium tour in India. She also roped in Tamannaah Bhatia as a muse for veteran make-up artist Bobbi Brown’s maiden masterclass in India and got the likes of Taapsee Pannu, Vicky Kaushal and Tara Sutaria to Russell Peter’s sold-out shows. From getting Neeta Lulla to design for Wiz Khalifa, The Chainsmokers, Dimitri Vegas Like Mike, Jason Derulo, Martin Garrix, Sean Paul, KSHMR to getting Neil Nitin Mukesh to host a celebration party for Afrojack to exploring creative synergies with Just Sul and Ananya Birla, Norah Fatehi, Dwayne Bravo, she’s always aced her art!
Closer to home, she has worked on marketing and press mandates involving the likes of music and dance personalities (AR Rahman, Prateek Kuhad, Sidhu Moosewala, Raftaar, Nucleya, DIVINE, Ustad Amjad Ali Khan, Ritviz, Mithoon, Amaan & Ayaan Ali Bangash, Niladri Kumar, Benny Dayal, Jasleen Royal, Harshadeep Kaur, Neeti Mohan, Arjun Kanungo, Akasa, Akriti Kakar, Sachin Jigar, Shah Rule, MC Altaf, Dino James, Karan Kanchan, D’Evil, Manj Musik, Nindy Kaur, KR$NA, Rashmeet Kaur, Kayan, MJ5, Shakti Mohan, Raja Kumari, Anoushka Shankar) film personalities (Neil Nitin Mukesh, Kubbra Sait, Sushmita Sen, Prachi Desai, Tamannaah Bhatia, Sagarika Ghatge, Aftab Shivdasani, Shruti Haasan, Anubhav Sinha, Prateik Babbar) industrialists (Ananya Birla, Sudha Reddy, Kapil Sibal) content creators (Prajakta Koli, Carry Minati, Gaurav Taneja, Dolly Singh, Zakir Khan, Shirley Setia, Awez Darbar, Nagma Mirajkar, Sushant Divgikar) South Asian talent (THEMXXNLIGHT, Avantika Vandanapu, The PropheC, RDB, Imran Khan, Jaz Dhami, Apache Indian, Bally Sagoo, Berklee Indian Ensemble) DJs (Nikhil Chinapa, Lost Stories, The Spindoctor, Gurbax, Zaeden, DJ Shadow, Argenil, Teri Miko, DJ Shaan, Anish Sood, Candice Redding) and fashion, food and wellness veterans (Sarah Todd, Kelvin Cheung, Neeta Lulla, Nishka Lulla, Yasmin Karachiwala, Anand Chulani)
When it comes to large format global IPs she has spearheaded campaigns for Justin Bieber Purpose World Tour, Ed Sheeran Divide World Tour, James Blunt After Love World Tour, SHM One Last World Tour, Sunburn Festival, Time Out 72 Festival, Enchanted Valley Carnival Festival, Bryan Adams Ultimate World Tour, Russell Peters Deported World Tour, Supersonic Festival, Pakistan Super League, Lakme Fashion Week, Wills India Fashion Week, Super Fight League, Super Boxing League, Delhi Theatre Festival, Superwoman How To Be A Bawse Tour, Road Safety World Series, Femina Miss India, Chennai Open, Indian Premier League, Grub Fest, Festa De DIU, Mumbai’s Ballard Estate Festival, Guestlist For Good, Fly Music Festival, Above & Beyond Trance Around The World, Armin Van Buuren ASOT 600, Life In Colour, ADE Global Sessions, Tomorrowland, Don’t Let Daddy Know, Bollywood Music Project, Future Music Festival, Ultra Music Festival, Sensation White, One Humanity Live amongst others. She has also helmed the publicity for the felicitation of Amitabh Bachchan by the FIAF Committee at the hands of Martin Scorsese and Christopher Nolan as well instrumental in getting Dwayne Bravo's Champion to dominate the airwaves.
There’s no stopping this boss lady who celebrates 7 years of turning entrepreneur this year and over 2 decades of being a publicist!