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How to Get More Followers on TikTok

Are you a budding influencer? Or, maybe you want to see how TikTok can help grow your business. Either way, learning how to get more followers on TikTok can help propel you to minor stardom — or at least take a few of your videos viral.

We’ve brought together five top tips for TikTok users, from staying genuine to buying TikTok followers . Read on to discover how to get more followers on TikTok and become a viral video sensation.

How to Get More Followers on TikTok — Five Vital Video Posting Hacks

Learning how to get more followers on TikTok is simpler when you follow these five tips.

1. Be Your Authentic Self

You may have heard the phrase “imitation is the best form of flattery,” but like many things in life, that’s not the whole story. The entire Oscar Wilde quote is, “Imitation is the sincerest form of flattery that mediocrity can pay to greatness.”

In other words, if all your content is simply copying someone else’s ideas, you’ll never come out from behind their shadow.

It’s okay to be influenced by others. After all, everyone on TikTok has the potential to be an influencer! But be sure to use your own values, passions, and voice to guide your content. That way, you attract followers who stick around rather than those who are just passing by.

2. Post Regularly

This might seem like a no-brainer, but if your followers don’t have regular content to consume, they’ll go elsewhere. Frequently posting content that’s engaging and varied is a primary component for building a large following.

It’s also important to post content at the right time. Plenty of research has gone into discovering the best times to post videos for maximum engagement.

Follow the suggested times to get your videos in front of as many people as possible. You can also take note of which videos are most popular and at what time. For example, a high-energy, frenetic video might be more appreciated early in the day, whereas relaxing videos might gain more engagement in the evening. Experiment and find what resonates with your target audience.

3. Buy TikTok Followers

The toughest thing about figuring out how to get more followers on TikTok can be getting started. How do you encourage hundreds to sign up when you’ve only got three followers, and one of them is your mom?

Many prospective influencers and business owners are solving this problem by buying TikTok followers . These are real people with real accounts that connect with you via a subscription or one-off payment to a trusted partner. Buying followers can be a vital step in getting over the “hump” of online invisibility and building a sustainable following.

Many TikTok follower providers also offer the option to buy likes and views, and interactions with other social media platforms as well. It’s a great way to build a foundation for a lasting social media presence.

4. Interact With Popular TikTok Accounts

Stitching and dueting allow TikTok users to show themselves either reacting to or joining in with existing content. For example, if you’re a singer, you can stitch yourself into a video of one of your favorite artists and share the results.

TikTokers have made big waves with this technique. Take Nathan Evans, for example. The unknown postman from Scotland became an international star in 2021 after multiple people dueted with him on the folk song, Wellerman. The original video now has over 22 million views, and Nathan has gained 1.8 million followers.

His success also points back to tip #1: He stuck with his passion, Scottish folk music, and it paid dividends.

5. Learn How to Use Hashtags

You might find it tedious adding hashtags to your videos, but they’re actually really useful. Put simply, hashtags tell other TikTok users what your video is about. Without them, your video might get seen, but it’s more likely to get lost in the weeds.

Social media resources like Sprout often have lists of trending TikTok hashtags. You can also use the Explore feature to discover what’s trending. Remember, keeping your content authentic is essential. Just because #Dance is trending doesn’t mean you should switch out your Mexican cooking video for an impromptu boogie.

Search for trending hashtags within your category. For example, you could look up Mexican cooking and then review the top videos in that genre. See what hashtags they use and add them to your videos. If they increase your engagement and interactions, note those hashtags so you can use them again.

Remember to consider accessibility when you add hashtags to your videos. Camel case makes it easier for blind or vision-impaired people to utilize tools like screen readers. To use camel case, start each separate word with an upper-case letter. For example, #howtousetiktokhashtags becomes #HowToUseTikTokHashTags.

You can straight away see how this is easier to read, which also makes it more accessible for those with processing difficulties. Becoming an accessible content provider instantly increases your potential audience.

Top tip: There are loads of videos on TikTok explaining the best ways to use hashtags, and yes, you can search #HashTags to find them.

How to Get More Followers on TikTok? Consistency Is Key

When you follow the tips above, whether you’re buying followers or creating truly original content, try to remain consistent with your efforts. If you try one method for a few days and then ignore it for weeks, you’re unlikely to see results. You need to persevere with each method. Consider starting with one tip, then working others in as you see success. Keep a record of your efforts to know exactly what works for you and what doesn’t.

Remember, if you post regularly, at similar times, and bolster your efforts with the other tips in our list, your following will only grow.

Articles appearing as INFOCUS/THE WEEK FOCUS are marketing initiatives