Precious Jewellery Brand Melorra Brings Global Runway Trends to New Age Consumers

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BANGALORE, August 14, 2018/PRNewswire/ --
The startup aims to create affordable and everyday jewellery in trendy designs for the modern Indian woman

Melorra, India's fastest growing fashion inspired fine and lightweight jewellery brand, is revolutionizing the online jewellery market. The startup combines technology and fast changing fashion trends to deliver exclusive products to its customers. Operational since January 2016, the fashion forward brand creates fun, comfortable, and edgy pieces in sync with global trends that blend perfectly for work place, party and casual dos. In fact, it is the only brand that uses fashion trends for its design inspiration and launches weekly collections to match ones trendy wardrobe.

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Estimates peg the Indian jewellery market at over $60 billion. It is also the third largest in the world. Melorra is disrupting this segment by creating pieces that are not just meant for investment when needed but also for a 'buy-now, wear-now' purpose. The startup closely works with fashion stylists and jewellery designers to remain on top of global fashion trends in order to meet the changing wardrobe needs of modern women.

Speaking about this, Ms. Saroja Yeramilli, Founder, Melorra , said, "The designs offered by most players in the Indian jewellery segment are primarily targeted for weddings, festivals or other special occasions. The pieces have always been designed in a silo without accounting for the changing needs of Indian women and cannot be worn with other attires such as a dress or everyday work clothes. At Melorra, our aim is to try and address this very 'wardrobe mismatch'. We understand the fashion cycles that inspire women's wardrobe choices, tailor our collections to these trends, and give women something unique to wear. Also, millennials are not looking for classic or heirloom jewellery like the older generation and want something exquisite. We never want one to be out of fashion options and that's why we add 6 new designs every day, 42 new designs every week. Melorra designs pieces that they can wear for anything from causal events to formal affairs."

Their feature called 'Style Feed' advices users on accessorizing their new wardrobe styles with Melorra jewellery. Over 75% of the collections are priced below INR 30,000. All the gold jewellery is hallmarked and the diamonds are SGL, IGI and DGLA certified. The brand offers a 30-days return and lifetime exchange policies.

Backed by Lightbox Ventures, Melorra received one of the largest ever seed funding in Indian history of $5 million. The startup has invested in the latest Computer Aided Design (CAD) technology, enabling high precision and accuracy to execute and convert computer sketches into virtual 3D models. The models are then rendered with real material input. Melorra is available on iOS and Android, and on a mobile responsive site.

The company has warehouses in Jaipur, Mumbai, and Bengaluru and works with Ecomm Express as the logistics partner. Equipped with the latest technology, Melorra has engulfed the fine jewellery space with marquee collections and perfect pieces for any outfit. With cutting-edge designs and technological prowess, Melorra is going full-steam ahead in reaping the rewards of driving a change in consumer behaviour.

About Melorra:

Starting in 2016, Melorra is a fashion forward lightweight fine jewellery brand that styles for the contemporary wardrobe. The brand caters to the jewellery needs of today's women. Global runway trends make their debut in Melorra's creations, as the brand's global fashionistas spot the styles that will make the cut for contemporary fashion scene from global runways, like Paris and Milan. Inspired from these fashion trends, designs are created keeping in mind the modern woman's wardrobe. Melorra is one of the first to introduce CAD (Computer Aided Design) technology, a digital equivalent of making masterpiece jewellery in the physical world. The brand uses 3D printing to provide an accurate and elegant finish. Melorra crafts jewellery designs in line with the global fashion trends week on week and ships to over 26,000 pincodes across the country. The gold jewellery is hallmarked and diamonds have passed the SGL, IGI and DGLA certification. The designs are created with precision and are available at its portal with a 30-day money back guarantee and life time exchanges.

Media Contact:
Rachna Kapoor
Account Manager
Talking Point Communications
Source: Melorra
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