Mumbai, Mar 25 (PTI) Logistics platform Porter on Wednesday said it has partnered with identity solutions provider Incognia to eliminate multi-account order abuse by delivery partners to reduce delays and ensure more reliable fulfilment.
Multi-accounting occurs when driver-partners clone the app on a single device to run multiple accounts simultaneously, logging in to two or more accounts at once and accepting parallel orders from the same phone.
By eliminating such a practice at the device level, the company ensures that customers experience fewer delays and more reliable fulfillments, while legitimate driver-partners benefit from equitable access to orders and improved earning opportunities, it said.
The solution corrects abusive behaviour without penalising partners, keeping support, login, and earnings flows fully intact, Porter said.
The company said the collaboration has helped it achieve a reduction in fraudulent overlapping orders, enabling the company to take decisive action against abusive behaviour and safeguard the trust of both customers and genuine driver-partners.
"Through our partnership with Incognia, we are able to deploy advanced device intelligence to strengthen trust and safety across the ecosystem, improving customer experience, supporting fair participation, ensuring reliable earning opportunities for driver-partners, and reinforcing Porter as a trusted and dependable service," said Arghya Sarkar, Head of Data at Porter.
On Porter's app, this type of fraud had several business impacts, the company said and added that abusive partners were systematically capturing a disproportionate share of available orders, locking out other drivers from earning opportunities they were entitled to.
Additionally, overlapping orders led to fulfillment inefficiencies such as delayed pickups, longer customer wait times, and unnecessary vehicle trips, contributing to excess fuel consumption and higher carbon emissions, counter to Porter's sustainability commitments, it stated.
"India's logistics ecosystem is one of the most dynamic in the world. With Porter, we're proud to demonstrate how accurate device identity can drive measurable impact ' protecting genuine drivers, enhancing customer experiences, and supporting a cleaner, more sustainable future for goods movement," said Andre Ferraz, CEO and Founder of Incognia.
Since deploying Incognia's technology, Porter said it has significantly reduced multi-account-driven order duplication, eliminating thousands of wasteful parallel trips per day.
With an estimated around 4,200 fewer fraudulent overlapping orders daily, this translates to a meaningful reduction in unnecessary vehicle activity, the company said.