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‘Opportunity and responsibility must go hand-in-hand’: Anandamayi Bajaj

Anandamayi Bajaj, general manager, group strategy, Bajaj Group, discusses her responsibility to carry the family legacy forward by infusing fresh energy, global perspectives, and a focus on continuous learning

Interview/ Anandamayi Bajaj, general manager, group strategy, Bajaj Group

Q/ You are the first woman to be given responsibilities from the promoter family in Bajaj Group. How do you see this?

I recognise that I am stepping into a space built by generations of hard work, and I feel responsible for carrying that legacy forward in a meaningful way. Although I feel supported and included, I understand that I must prove myself through results, effort, and continuous learning. I want to demonstrate that opportunity and responsibility must go hand-in-hand, especially in a family-led business.

I am excited to bring a new perspective, one shaped by my education, my global exposure, and my generation’s way of thinking. My goal is to infuse fresh energy and agility into the business while also respecting the deep values that have shaped Bajaj’s culture.

Q/ Where do you see yourself in the future?

Currently, I am understanding our businesses deeply, from grassroots operations to boardroom decision-making. I am identifying opportunities for modernisation, whether in technology adoption, consumer engagement or operational efficiency. I am also exploring new business avenues that strengthen India’s economic future, where technology, sustainability and evolving consumer aspirations intersect.

I want to help the group become more global and more digital. I aim to lead with a style that balances speed with stability, innovation with integrity, and risk-taking with accountability. I want to build businesses that contribute meaningfully to the nation, especially in future-ready industries. And I want to strengthen a culture where young talent and women can see truly limitless possibilities.

Q/ Bajaj is a diversified business group with interests in sugar, ethanol, power and FMCG. What excites you about these sectors?

What excites me most is not a particular business but how each one requires a completely different way of thinking. In our consumer businesses, it’s all about understanding evolving preferences and creating products that people genuinely want. In energy and sugar, it’s strategic thinking, building future-ready capabilities that support India’s growth, while also driving operational excellence and efficiency at scale. This variety keeps me energised. It challenges me to approach every problem with a fresh perspective.

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