Typically, Netflix does not re-release movies in theaters after streaming them exclusively on their platform, regardless of the film's critical acclaim or popularity. Even if significant fan petitions or social media campaigns are attempted, Netflix has maintained a policy of prioritising streaming access over theatrical showings for titles already available online.
However, Netflix held a two-day karaoke-accompanied theatrical event for one title: KPop Demon Hunters. The screenings were planned in several countries, including the U.S., U.K., Australia, and New Zealand, all sold out—a first for the platform.
A colourful animated musical fantasy, KPop Demon Hunters has become a hit with kids and teenagers since its release on June 20. A month later, Netflix claimed that it's their "most-watched original animated film of all time". In the second week of August, the film reportedly became the "second most-popular" English-language film on the platform.
These claims shouldn’t be hard to believe for adults who first heard about this show from their colleagues whose kids have been talking about it at home and in classrooms. The parents wouldn't have seen it, especially those who are averse to any kind of animation — the ones who dismiss even adult animated films as "just another cartoon." But this is a different generation we are talking about. Moreover, the film's soundtrack is a hit, too, topping the Billboard charts.
What is ‘KPop Demon Hunters’ about?
The film revolves around a trio of K-pop stars, Rumi (Arden Cho), Mira (May Hong), and Zoey (Ji-young Yoo), called Huntrix, blessed with alternate 'superhero' identities as demon hunters working to thwart any supernatural threat that puts the lives of their fans in danger, with the help of their music. The film's central plot revolves around the Huntrix fighting a battle against a rival boy band comprising demons in disguise.
The ‘KPop Demon Hunters’ soundtrack
The soundtrack features original songs performed by EJAE, Audrey Nuna, REI AMI, Andrew Choi, Danny Chung, Kevin Woo, samUIL Lee, Neckwav, and Lea Salonga. Aside from the original song “Takedown” (TWICE version), performed by Jeongyeon, Jihyo, and Chaeyoung of TWICE.
The major songs include: "How It's Done" by EJAE, Audrey Nuna, and REI AMI; "Strategy" by TWICE; "Golden" by EJAE, Audrey Nuna, and REI AMI; and "Jinu's Lament" by Andrew Choi.