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Navrattan Green Crete—Driving ethical economic growth in post-Covid India

Green cement could be the game-changer of real estate development

Navrattan Group Chairman Himansh Verma

At 545 million tonnes, the Indian cement industry is next only to China in terms of its annual production capacity. It generates more than 8 per cent of the global capacity and employs more than a million people. The per capita consumption of cement in India is less than 200 kg, much lesser than the world average of 500 kg. Despite that, Indian cement can be the driver of ethical economic growth for the country if it chooses the right path, i.e., less pollution, more environment-friendly, just like Navrattan Green Crete.

Himansh Verma, Chairman Navrattan Group , whose subsidiary, Navrattan Green Cement Industry manufactures Green Crete, is quite positive about green cement being the game-changer of real estate development. He says, “Green cement will provide a new direction to the construction business. Most importantly, it will reduce pollution, which is a growing menace, despite the current lockdown. Speaking of metro cities, since green cement is made, literally, from the garbage, its production will also address the problems associated with waste management, taking a huge load off the authorities’ mind.”

The Indian construction industry, the real estate business in particular, has been sluggish during the first two quarters. But given the high domestic consumption and a dynamic rural base, it is believed to pick up again in the post-Covid era. With links to other significant sectors like cement, steel, chemical, etc, the construction industry will determine how bullish India’s economic growth will be once Corona is behind us.

At the same time, the construction sector is one of the major pollutants in today’s world, despite also being the spine of economic health. The ‘fugitive dust’, burning of cement, carbon emissions & indiscriminate use of power plus millions of tons of waste material every year is extracting a high cost from India’s environmental health at the same time. But with this revolutionary product, Navrattan Green Crete, produced by the Navrattan Group of Companies, will heal the earth, instead of killing it!

Research has established that using green cement has a plethora of benefits. Some of these are – reduced usage of cement for construction, made from discarded industrial waste like fly ash and slag thus cheaper than the regular cement, long-term strengths and higher ductility, which makes it ideal for usage in building high-rise buildings. Right from its manufacturing stage, green cement is environment-friendly because it emits less carbon dioxide in comparison to traditional cement.  What’s more, the green cement can also bring down the carbon footprint by 40 per cent. And green cement has a great scope for the future!

With its population growth pegged to increase significantly by 2050, India will enjoy one of the largest building stock shares in the world, leading to a boom in the real estate business. With the business evolving at such a fast pace, it is only natural that the construction techniques and the material used should also be innovative. With the increase in its share of global construction activity, in the post-Covid era, India’s per capita consumption of cement will also rise from the current average of 200 kg. That makes it even more imperative to replace the regular Portland cement with green cement.

Green building practices are going to be a USD 187.4 billion of the world market in the coming times, growing at an astounding annual rate of 8.6 per cent. Creating new infrastructure that doesn’t strangle the earth but lets it breath is the need of the hour. Today’s future-tech like green cement will be a part of life 10 years down the line. Keeping in mind the long-term efficiency and cost-reduction features of green cement, it is a foregone conclusion that Navrattan Green Crete is the cement of the future.