Kolkata, June 24 (PTI) Quick to recognise the need for
clothes that will help to sanitise the wearer from COVID-19,
an Indian textile company has adopted the Swiss HeiQ Viroblock
technology which claims to have a proven effect against the
The garments of ViroSecure fabric of the textile
company will provide self sanitisation by 99.99 per cent of
the COVID-19 virus in 30 minutes, sources in the textile
company said on Wednesday.
The RSWM Ltd, the flagship of LNJ Bhilwara Group,
which owns Mayur Suiting in a statement claimed on Wednesday
that the revolutionary viroblock technology is among the first
textile technologies in the world to have a proven effect
against the virus.
It will be used to make uniforms for not only
frontline health care workers, but also for school children,
defence and police personnel as well as for general suiting
and shirting purposes, the statement said.
The price of the antivirus fabric starts from Rs 400
per meter and will be available in multi-brand outlets
across the country from July 20, it said adding the new launch
will rejuvenate Mayur Suiting for a comeback in the market.
There is a significant uptake in the demand for the
anti-viral fabric technology and with this we are targeting 20
per cent of the sales from the ViroSecure fabric in this
fiscal,, Mayur Suiting and LNJ Denim CEO and business head,
Suketu Shah said.
The 20 per cent sale would translate into Rs 550 crore
to Rs 600 crore additional revenue for the company.
Tests conducted by the Swiss textile innovator in
association with the Peter Doherty Institute for Infection and
Immunity in Melbourne, Australia, has shown that the fabric
demonstrated a rapid antiviral action against the severe acute
respiratory syndrome coronavirus-2 (SARS CoV-2) strain, which
causes COVID-19, company sources said. PTI BSM KK