IIM-C to offer programme in AI-powered marketing

    Kolkata, Feb 26 (PTI) The IIM-Calcutta announced on
Wednesday an advanced programme in artificial intelligence-
powered marketing.
    The programme will help marketing professionals
transition into the world of artificial intelligence (AI)
to scale and personalise their campaigns, the preimer B-school
    The programme, launched in partnership with
TalentSprint, will commence in May.
    A Salesforce report shows that adoption of AI by
marketing professionals has grown by 44 per cent since 2017.
The growth of AI use is projected to rise by 257 per cent in
the next two years, the institute said.
    "Therefore, there is a massive rise in demand for
marketing professionals who can use AI and machine learning to
amplify marketing yield and transform the customer
experience," it said.
    "IIM-Calcutta with its acknowledged expertise in
analytics, marketing and information technology is pleased to
partner with TalentSprint to offer this cutting-edge programme
for the marketing professionals of tomorrow," co-programme
director Saravana Jaikumar said. PTI BSM

(This story has not been edited by THE WEEK and is auto-generated from PTI)