BIZ-REALME

Realme aims 12-15pc mkt share in 2019, to launch accessories
    Kolkata, June 19 (PTI) Realme, a sub-brand of Chinese
smartphone manufacturer Oppo, Wednesday said it was aiming
12-15 per cent marketshare of India by December 2019 and will
foray into the accessories market.
    The company claimed to enjoy 7.25 per cent smartphone
marketshare in the January-March 2019 period.
    "We are aiming at selling 15 million handsets in 2019
and aspire to garner 12-15 per cent marketshare. We will also
introduce full-range mobile accessories," Realme India CEO
Madhav Sheth said.
    Realme, which used to be a pure online player,
recently started offline sales after it found that its
products are receiving greater acceptance in the tier II to VI
cities.
    "We will continue to be an online focus mobile brand,
but want to have offline channel as this segment accounts for
65-70 per cent of total smart handsets sold in the country,"
Sheth said.
    "But, we will restrict our offline trade channel
presence limited to just 20,000 outlets across the country in
2019," he said.
    Six Realme branded expereince zones will be added in
the calendar year.
    With the new strategy, share of offline sale will rise
to 30 per cent of total company, the official said.
    The company will have the same pricing strategy in
online and offline channels.     PTI BSM
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(This story has not been edited by THE WEEK and is auto-generated from a PTI feed.)