Honor Play With Ground Breaking AI Technology and GPU Turbo Launched in India

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NEW DELHI, August 6, 2018/PRNewswire/ --
Honor Brings 'Crazy Fast Crazy Smart' Experience to India with Honor Play at INR 19,999 and INR 23,999

Honor Play is powered by the flagship Kirin 970 SoC with built-in Neural Processing unit (NPU)
Honor's flagship technology GPU Turbo enters India with Honor Play
Honor Play will be available exclusively on Amazon from 6th August 2018 from 16:00 IST onwards
Honor, the sub-brand of Huawei, today launched its most anticipated and eagerly awaited high performance device - Honor Play that aims to deliver maximum performance at a phenomenal rate. The Honor Play is equipped with the flagship Kirin 970 AI processor, with 'Neural Processing Unit' (NPU) that specialises in the acceleration of Machine Learning (ML) algorithms to perform AI tasks. The stunning Honor Play will set the benchmark for exceptional graphics and user experience with the ingenious GPU Turbo Technology.

(Logo: https://mma.prnewswire.com/media/682098/Honor_Logo.jpg )
The Honor Play will be exclusively available on Amazon www.amazon.in/dp/B077PWJLR2 starting 6th August 2018 from 16:00 IST onwards. There will be extra savings on Axis Card EMI. Vodafone will provide additional 120 GB of free data for a period of 12 months to the customers buying the Honor Play. Prepaid customers will be required to recharge with Rs. 199 or above to be entitled for the offer. At the same time, post-paid customers will also get 10GB free data extra for 12 months on any Vodafone RED plan starting Rs. 399. Additionally, Vodafone postpaid customers will get 1 year Amazon Prime at no additional cost, only on Vodafone RED Post-paid plans (rental Rs. 399 or higher). Also, available on Honor official store www.hihonor.com/in/ and https://www.hihonor.com/in/honor-play-launch.html

Commenting on the launch, P Sanjeev, Vice President Sales, Huawei India-Consumer Business Group, said, "With a clear focus on design, innovation and seamless experience, Honor is expanding its influence globally as well as in India. Honor will keep surprising and delighting the young generation with its stylish design, superior performance and unique features, setting new trends and redefining accessibility. The launch of Honor Play marks the beginning of innovative technology with Kirin 970 and AI technology, making consumers shift from smartphones to 'Intelligent phones'. Marked as a true performance device, the Honor Play will be the most affordable performance device with flagship specs available to the Indian consumer. We hope that our young audience appreciates the capabilities of the Honor Play and support our efforts in making this 'Crazy Fast Crazy Smart' experience a success in India."

Noor Patel, Director, Category Management, Amazon said, "We are excited to announce the exclusive launch of the much-awaited new Honor Play in India on Amazon.in. With this partnership, we continue to build a strong portfolio in the smartphones category providing customers with a vast selection, great value and fast & reliable doorstep delivery, making shopping on Amazon.in a delightful experience. We are confident that the new Honor Play, which has already generated much hype in the country, will resonate well with Amazon customers."

Crazy Fast Performance with GPU Turbo

GPU Turbo is able to accelerate performance by optimizing the software and hardware resources. With GPU Turbo, graphics processing efficiency is improved by up to 60 percent while overall SoC power consumption is saved by 30 percent. This is beneficial since graphically demanding operations typically consume battery quickly.

Play harder: GPU efficiency is increased by 60%, and the single frame SoC energy consumption is reduced by 30% - a remarkable improvement over other performance and gaming phones.
Play smoother: GPU Turbo reduces the jitter rate by maintaining the optimum FPS of the mobile device for a smoother, more comfortable performance
Crazy Smart Experience

The gaming experience is AI-enabled for total immersion. This 4D gaming experience includes not only graphics and 3D audio effects, but AI vibration customized games and matched to in-game objects and scenarios.

AI 4D Smart Shock
The AI real-time image and audio recognition is enabled for 30 different scenario 10 different vibrations, according to the direction of approaching enemies or gunfire, and users will even feel the kickback as one pulls the trigger.

AI 3D surround sound
Histen 3D audio technology offers an ultra-wide 3D sound field for users. This virtual surround sound offers a cinematic experience with four modes: near, front, wide and grand. This is supported by both wire earphones and headphones with 3D stereo effect.

AI boost
Honor Play is one of the smartest mid-range phones on the market, offering an exceptional performance for work or play. Casual users will get just as much fun from this device as gamers, thanks to the Kirin 970 NPU. More PRNewswire.