Inside Samsung BKC store in Mumbai

Samsung opened its first company-owned store outside South Korea in Bandra Kurla Complex business district, Mumbai, on January 23.

Spread over 8,000 sq ft in the second floor of the Jio World Centre, it is just over a km from the Apple store spanning 20,000 sq ft across two floors in Jio World Drive.

Samsung Store has eight experience zones including a Home Office where customers can experience seamless productivity across multiple screens including monitors, tablets, laptops and smartphones.

The Hobby Room offers an immersive mobile gaming experience on an 85-inch 8K QLED TV while Home Atelier shows how Samsung tech can transform your home into an art gallery or a yoga studio.

At Home Cafe, customers can experience Samsung's bespoke refrigerators and vacuum cleaners while Connected Kitchen features a chef who cooks healthy food real-time and an AI refrigerator that can recommend recipes and shopping lists based on what's inside the refrigerator.

Mobile Zone showcases flagship Galaxy devices including the latest S24 series as well as tablets, laptops and wearables.

At Private Cinema, you can experience the 110-inch MicroLED TV while SmartThings app helps control curtains, AC and lights to tranform the room into a movie theatre.

Intelligent Closet display AI-enabled washing machines and dryer. One can even plan and select laundry settings using a smartphone.