From Cadbury to Fevikwik: 6 times adman Piyush Pandey showed India his magic

As India's advertising doyen bids adieu at 70, here are some of his most iconic ad campaigns that merged art with the heart. (Written by Jovan Thomas.)

Cadbury Dairy Milk: 'Kuch Khaas Hai'

Can something special be found between a chocolate and cricket? This is the question Pandey answered with this fun-filled ad from 1994.

'Abki Baar Modi Sarkar'

This simple yet effective slogan was penned by Pandey, which the BJP used to create various ads, such as 'No Gundagardi, No Maaramaar - Islie Abki Baar Modi Sarkar'.

Asian Paints: 'Har Ghar Kuch Kehta Hai'

This 2002 ad, which elegantly portrayed the value of home, touched so many hearts that Asian Paints decided to relaunch it in 2024.

Titan: 'The joy of gifting'

This ad shows the creative brilliance of Pandey as it merges unconventional music with a suspenseful, touching end that shows the beauty of gratitude.

Fevikwik: 'Todo Nahi, Jodo'

This was Pandey's hilarious attempt to show how even a glue stick can make neighbouring countries stick together, despite their differences.

Ponds: 'Googly Woogly Woosh'

This was Pandey's apt name for the sound of the act of affectionately pulling someone's cheeks, which worked well with Ponds' skincare reputation.