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Rabi Banerjee
Rabi Banerjee

MUSIC MAESTRO

Sikkim names AR Rahman brand ambassador

sikkim-rahman Music composer A.R. Rahman as the brand ambassador of Sikkim

Music legend A.R. Rahman was made the brand ambassador of Sikkim by the state government on Monday.

Pawan Chamling, the chief minister of Sikkim, declared at a function in Gangtok that he was proud to offer the the best job in Sikkim to the great musician A.R. Rahman.

"It is a matter of pride for me and the people of Sikkim to offer this to A.R. Rahman. I am also grateful to him for agreeing to become our brand ambassador. Sikkim, under his care and patronage, will emerge as the most desired destination for the global community,” said Chamling.

This is the first time that the Himalayan state has chosen someone to become the brand ambassador. 

A senior cabinet minister, when asked about choosing Rahman as the brand ambassador, said, “There were other Bollywood actors, and former ones who were considered. But many backed out. We wanted someone who was globally known. So we decided to offer this to Rahman, who accepted the proposal.”

Rahman attended Sikkim’s Red panda winter carnival and Chamling introduced him as the musical maestro “who has earned name and fame for our nation globally through his imposing musical talents”.

Sikkim is the first organic state of India, and the only northeastern state which attracts a huge private investment. The investment is in the field of tourism, pharmacy and power sector.

Champling wants to develop horticulture and agro-based industry in the state as well, and is trying to brand Sikkim as the only organic state in the world. For that, Rahman’s influence as the brand ambassador will help to a large extent.

Chamling is today the longest serving chief minister of India, and has heading the government for last 23 years. Next year, he will break the record of CPI(M) leader and former chief minister of West Bengal, Jyoti Basu. Basu stayed as the chief minister for 24 years and six months.

Being brand ambassador, Rahman will promote Sikkim across the world.

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Topics : #Sikkim | #A R Rahman

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