The BMW Group, which has played an important role in shaping the future of mobility, launched their seventh generation all-new 5-Series premium sedan (locally produced at their Chennai plant) in Mumbai on Thursday.
Vikram Pawah, president, BMW Group India, who came onboard in January 2017, said that while they’re in the midst of BMW completing its 10 years of operations in India, he was excited about taking on the reigns and steering BMW (and its the other brands) towards making it a valuable premium automobile brand not just by having a very desirable product portfolio but also by having the most efficient dealer network.
So far, in 2017, the BMW group has started on a very healthy note and had its best ever first quarter in 2017 and has already hit, for the first-time, half a million mark so early in the year, said Pawah in his first press conference as president. The company has registered an 8 per cent growth till May.
Planning to expand their product range in 2017, BMW has started by “spearheading a product offensive in India with the all-new BMW 5-Series”. Pawah said, “We will continue to launch exclusively authentic luxury products which are distinguished by their emotional appeal, uncompromising engineering, innovative technology and outstanding quality.”
About the BMW 5-Series, Pawah said, “For the last decade the BMW 5-Series has been the undisputed leader in its segment and is an absolute success story. Till date, more than 66,000 vehicles have been sold in India by the BMW Group out of which our single largest selling product is the BMW 5-Series. It has sold nearly 19,000. Globally also, since 1972, more than 8 million models have rolled off the assembly line. It is a winner and our best foot forward.”
The all-new BMW 5-series, although sporty and sophisticated, is a car that is steeped in tradition and follows the heritage of its predecessors and is also the most successful business sedan on the planet and therefore has a tough job ahead because it is expected to live up to its predecessors both in terms of technology as well as its sales figures, said Pawah.
BMW which stands for sheer driving pleasure has launched the all-new 5-Series in both diesel and petrol variants and are available as Sport Line, Luxury Line and M-Sport options to meet individual requirements. Not only is the car 70 kgs lighter than its predecessor but is also roomier inside and comes with some really exciting technology such as Gesture Control, Remote Control Parking, Display Key, Wireless Charging for the mobile phones and the next gen Heads Up display. Gesture Control can read six hand movements to control functions; the remote-control parking and the display key with touch screen allow the driver to maneuver the car into a narrow parking from outside the car! The BMW Display Key also displays service reminders, cabin temperature and fuel level indicator. As for passengers in the rear, there are two 10 inch screens to keep them entertained!
Cricketer Sachin Tendulkar said his children are having a whale of time with his 5-Series which he is driving in London. “The key is nice, it has a touch-screen and my son is fond of the gesture control which he is using to fast forward songs and trying to mess around by not allowing my music to be played in the car,” said Sachin who unveiled the car.
All-new BMW 530i Sport Line and BMW 520d Sport Line are priced at Rs 4,90,000 while the BMW 520d Luxury Line costs Rs 5,360,000 and the BMW 530d M Sport costs Rs 6,130,000 (All ex-showroom). The cars will be available from July 1 in all of India’s BMW dealerships and deliveries will start post-GST.