Strengthening its content arsenal further, Bharti Airtel has announced a strategic partnership with Hotstar, one of the most popular online video streaming platforms. Last month, the company had tied up with Amazon Prime to offer one year of Amazon Prime Membership with Airtel Infinity plans.
With the new partnership, Airtel TV now has access to one of the largest and most exciting digital content portfolios in India, with 350 plus live TV channels and close to 10,000 popular movies and shows from India and abroad.
Airtel has forged partnerships with all leading broadcasters and production houses to bring the best of content on a single platform and offer a compelling experience to customers.
Hotstar’s rich content library, comprising over 100,000 hours of content in nine languages will now be available to all Airtel customers for free through the Airtel TV app. The content includes live sports and the best of Indian cinema and TV shows from channels across the Star network. It will also include shows from 22 channels and over 3,000 hit movies and shows.
All content on Airtel TV app is free for Airtel Prepaid and Postpaid customers on a promotional basis till June 2018, offering them a great experience on India’s best smartphone network. To get started, customers can download the latest version of the Airtel TV app to enjoy the upgraded content.
"Airtel has the widest consumer footprints in India and with our expansive content library, comprising rich programming that can cater across age groups, geographies and interests, there are natural synergies and we are very excited about this partnership," said Ajit Mohan, CEO, Hotstar
The Hotstar catalogue available to Airtel TV users includes shows from channels across multiple genres, popular movies and shows in Hindi and regional languages like Kannada, Malayalam, Marathi, Tamil and Telugu. In addition, customers get access to an exciting library of sports content and live matches.
